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The Secret to Signature Storytelling with David Aaker | #41
Manage episode 204382816 series 2286588
Content provided by Ph.Creative | Digital Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ph.Creative | Digital Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
American theorist and consultant David Aaker guides us through the power of signature storytelling, focusing on strategic brand stories.
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59 episodes
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Manage episode 204382816 series 2286588
Content provided by Ph.Creative | Digital Marketing Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ph.Creative | Digital Marketing Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
American theorist and consultant David Aaker guides us through the power of signature storytelling, focusing on strategic brand stories.
…
continue reading
59 episodes
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Similar to Getting Goosebumps: The Power of Storytelling
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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…
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