293 – Social Media Ideas to Do NOW to Bring in Holiday Sales with Bobbi Baehne of of Think Big Go Local

Gift Biz Unwrapped

Ready or not - the holiday season is here! That's why in today's show, Bobbi is sharing holiday social media ideas you can use NOW to help you bring in more sales this season. Bobbi is the President of Think Big Go Local, a digital marketing firm specializing in social media, web design, and messenger bot creation. She’s passionate about sharing her knowledge with businesses that need an edge over their competitors and a solid strategy for capturing the attention of their desired audience. Bobbi delivers actionable tactics that business owners are looking for, to develop and execute effective marketing strategies. In her own authentic style, she illustrates the most effective ways to reach and engage online audiences, providing valuable recommendations on how to convert them into loyal, paying customers. Bobbi’s been published in Huffington Post, Inc. Magazine, the Chicago Tribune, and is a TedX Speaker.

BUSINESS BUILDING INSIGHTS

• Take advantage of new technologies to increase visibility as they become available. That's when the algorithms are really favorable.
• Show up where people are spending their time. Embrace stories as part of your strategy.
• Engage people in order to create relationships. Take someone from a casual viewer to a loyal customer.
• Using live video allows people to create an emotional connection with you. Then, when you meet in person, it's like you've known each other for years instead of meeting a stranger.
• People want to connect, understand who you are, connect with you, and feel like you have something in common.
• Showing who you are in your unique way is a powerful relationship builder.
• Going live is authentic and appeals to people in a whole different way.
• The more people see you, get to know you, feel like you're in their network - the more you are building your business and your brand.
• Tune in to get all the biz building insights!

Powerful Holiday Social Media Ideas You Can Do NOW

• Use Your Analytics: dive into your insights and analytics so you can post strategically for more visibility:
  • when should you reach out to people?
  • what's the best time to post content?
  • where your people are hanging out?
  • what time are they there?
  • Tune in for the detailed conversation on this!
  
  
• Focus On What The Algorithms Favor: Look at the platforms where your audience is and identify what tools and opportunities are feeding the algorithm. What are they giving preference to right now? That's what you can leverage to maximize your reach and get in front of people.
  • The best content options *right now* are:
    • Live streaming on Facebook & Instagram
    • Stories - leverage all the new stickers
    • Instagram Reels - Big opportunity right now. Watch other peoples' reels to learn what they're about.
    • Listen in for all the specific tips on each of these!
    
    
  • Use DMs BUT focus on building relationships, not trying to sell.
  • Before you go live, let people know when and what value you’re going to offer.
  • Utilize hashtags and tags to expand your reach and get your content shared.
  
  
• Setup Instagram & Facebook Shops:
  • Make it really easy for your customers to buy. Don't make them have to contact you via DM. Let them just click, purchase, done.
  • Use Messenger - it is fully integrated with FB and Instagram and will be a powerful tool for businesses. Tons of opportunity here. Pay attention to all the new features that are rolling out.
  
  
• Focus On Building REAL Relationships: All of what we've talked about here is about developing real relationships with your audience.
• Listen to the full conversation to get more amazing goodness!

Resources Mentioned

• Comment Sold interview

Bobbi's Contact Links

Website | Facebook | Instagram | Linkedin

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