352 – Let’s Create Your Brand Story Right Now with Meredith Kallaher

Gift Biz Unwrapped

Today's show is about a very important topic that can truly change how you think about your business AND how others perceive you in relation to your business. We're talking about your brand story. Answer honestly here. Do you currently hesitate when asked about your business? Do you stumble over what to say or answer timidly with very little confidence? Why do we do that? I mean, you’re around your products every single day. You should stand proud and speak confidently about what you offer and its value. If you’re not, it’s probably because you’ve never formulated your brand story. Well, guess what? That’s what we’re going to do right now. My guest, Meredith, takes direction from the Brand Story master himself, Donald Miller, to walk you through the steps of how to formulate your story and then where to apply it in your business. What a relief! Never again do you need to be hesitant or timid about sharing your pride and joy. The products you create and the value they provide to those lucky enough to have them. Meredith works with new and seasoned business owners to find the right people who are a perfect fit for their products and services. She does this by helping her clients effectively communicate the value of what they offer through their brand story. Once that’s in place, it can be used on their website, in social media, and even in face-to-face conversations. Meredith believes all good copy starts with a story. And we are going to work on creating yours today!

How To Create Your Brand Story

• Your brand story is the story of the value that you deliver to your customer.
• Pick one group for your potential clients and work with them to see if it resonates.
• Focus on how you empathize with the customer and what gives you authority. Whatever reason you feel confident in creating your craft gives you authority.
• Whatever promise that you make to your customers, you would put it in your plan, too. The process and the promise.
• When you sit down to write your brand story, think of the different ways you will be calling people to come buy from you.
• Create a character transformation statement. That makes it easier when people ask what do you do. Speak with power and confidence because you're representing your business.
• When making your about page, look at your brand story. It's all about the customer. They want to know about you to buy from their perspective.
• Remember to talk about why you empathize with the customer or the product that you're making, what gives you authority and why they should feel comfortable buying from you.

Tune in to the full discussion to learn exactly how to create YOUR brand story and how to use it on your website and more!

7 Steps To Create Your Brand Story

1. Define your ideal customer and describe what they want.
2. Describe your ideal customer's problem that your product solves.
3. Meet the guide. Your ideal customer meets a guide (you). How do you relate to their problem and what makes you the authority?
4. Create a plan. What is the plan for buying from you? And what is the promise you make to your customer?
5. Call them to action. Identify the situations when your customers would buy from you. Think of all the different ways you can call your customers to buy from you.
6. What is the success you help them create?
7. What is the failure you help them avoid?

Listen to the full conversation for all the details on each step to create your brand story!

Resources Mentioned

• HandmadeHealsTheWorld.com - learn more about National Bakers Crafters Makers Day!
• MyStoryBrand.com

Meredith's Contact Links

Website | Facebook | Instagram | Linkedin

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