))
Scaling Sales Processes for GTM Strategy: Saket Kapoor's Blueprint for Success
Manage episode 390572709 series 3484020
Content provided by Everstage and Conversations with GTM experts by Everstage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everstage and Conversations with GTM experts by Everstage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Saket Kapoor helms the Worldwide GTM Strategy at Citrix, a global cloud software and services company. With over 15 years of experience in setting up operations and strategy across multiple organizations, his focus lies in leading corporate growth initiatives and planning large-scale transformations in competitive markets.
This episode of the Go-To-Masters Show features Saket, where we discuss:
- The fundamental essence of GTM strategy
- Key focus areas for GTM Planning for 2024
- GTM strategies for channels and marketplaces
- Tips for setting up sales processes for GTM function
Connect with Saket Kapoor
Follow us: Linkedin | X
27 episodes
Share
