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Campaign Strategies You Should Apply to Your Brand Now
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The holiday season is just around the corner. Are you prepped and ready for this biggest selling opportunity of the year?
A well-planned strategic campaign will drive sales, streamline operations, and give you space to authentically connect with your audience. In this week’s episode, I’ll be sharing with you campaign strategies you can use to make the most out of this year’s holiday gift season.
We’ll talk about starting now with a simple reach campaign to grow your audience before you ask for the sale. Then we’ll map out two types of sales campaigns that will carry your eCommerce business through the end of the year:
- A Q4 gift sales campaign that continues past Thanksgiving weekend to your shipping cutoff.
- A later campaign for last-minute shoppers that also encourages sales in the early part of Q1, which can be a slower period for many brands.
Taking advantage of your social media platform, engaging with your audience through automated emails, and driving traffic back to your website using gift cards, vouchers, and subscriptions are a few of the vital steps you should include in your campaign strategy.
Regardless of your current marketing budget, you should start somewhere - and this is your chance. Get ready to take notes and listen to Episode 37 to apply these strategies to your business!
Virginia Foodie Essentials:
- Now is the time to encourage pre-ordering for holiday entertaining, and to plan out campaigns for great gift ideas.
- The recent Facebook outage underscores that social media is just one tool in your marketing arsenal, so be sure to use it to drive customers to your website and email list.
- If you don't attach a conversion goal to the work that you're doing, you aren't measuring the worth of your activity. You're just measuring your activity.
- Planning is essential for time management. The time you are spending on social media is the time that is not being spent on closing key accounts.
- If you don't spend to boost your audience, you're going to have very slow growth and slow return on your investment in social.
- A true campaign has multiple touchpoints.
Key Points From This Episode:
- Campaign strategies to drive sales for the holiday season
- Role of social media in your marketing platform
- Use calls-to-action in your social media posts
- Pick your Thanksgiving weekend sale combo and get that planned now
- Start a reach campaign before asking for the sale
- Plan your first selling campaign for Dec 1-12, or 1-15, ending on your shipping cutoff
- Add a campaign for the second half of December to drive Q1 sales
- Put improving your email strategy in your plan for 2022
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