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Cheers to Co-Packing: A Conversation with Martha Bourlakas of Storied Goods
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It’s a sweet, sweet story how the good food brand, Storied Goods, was founded. Now, it is on the road to success.
Martha Bourlakas’ Storied Goods started as a granola-making business before she shifted into concocting sugar cubes. The rationale is simple: there are many delightful granolas in the world, but creating a business that is centered on celebrations where people share stories with each other through food and drinks spoke deeply to Martha’s purpose.
She believes that in this chaotic world we now live in, there is a need to celebrate even life’s small milestones—something that she has learned from her eldest daughter, Hannah.
Traveling this sweet path isn’t easy but Martha has figured out a way to keep the business growing and the stories buzzing.
Virginia Foodie Essentials:
- I really wanted to have a business that focused on celebrations, and I'm really interested in those stories that people share with each other through food and drinks. - Martha Bourlakas
- The first step is trying to figure out how to get each sale to be more meaningful to the people who are purchasing. - Georgiana Dearing
- The other component of good relationships is having trust in that teamwork that you're all trying to move the brand forward. - Georgiana Dearing
- In social media, you have to be vulnerable. And that part of it is very hard—knowing where the product ends and I begin, and how to mix those two together. - Martha Bourlakas
- Our oldest daughter has autism, which is a big part of the reason I wanted to have a business focused on celebrations. Hannah has taught us, for so many years, the importance of celebrating every small milestone. That's something our family has really embraced. - Martha Bourlakas
- Those classes and popups that I do are centered around the importance of celebration. In our lives, particularly now when the world feels a little crazy, it's a way that we keep going with hope. - Martha Bourlakas
Key Points From This Episode:
- The story behind the company name, Storied Goods, is a heartwarming one. Creating a business that is focused on celebrations is inspired by their little milestones as a family together with their eldest daughter, Hannah, who has autism.
- One of the greatest things that supported the growth of the company is deciding to work with a co-packer instead of developing their own manufacturing facility.
- Their arrangement with the co-packer has allowed the company to say ‘yes’ to big collaborations such as that with the cocktail subscription company.
- They are now improving the e-commerce side of the business by working on their website rebranding, subscription business, and social media.
- The company understands its target market: individuals who love entertainment and good gifts.
- Aside from direct consumers, the company also works with wholesale accounts and has partnered with small shops across the country.
- Storied Goods’ initial product was granola but they shifted to making sugar cubes. Despite sugar not being locally produced, they maintain their good food branding by making sure to use organic ingredients.
- The company has established several great partnerships with female-founded companies.
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