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Creating Your Strategic Content Marketing Plan
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The last 100 days of the year can be crucial for business owners. Not only because it’s the last window for hitting your original sales goals, but also because the end of the year is the perfect time to set up growth plans for the upcoming year.
Although the end of the year is comparatively hectic for food businesses, it is important to review and revise your calendar for the coming year. If you are not sure of what’s supposed to be in your calendar or you’re not certain how to make all your plans become concrete actions, this is where my work as a food marketing consultant comes in.
People come to me for help in planning out their strategies and making sure it's achievable. It doesn’t matter where you are in your business right now. We’ll start from wherever you are now and put in place the pieces that could help you to establish your brand better, communicate your message to the right audience, and make profits. I’ll guide you through the process a step at a time, but the core of your strategy lies in understanding your promotion schedule, campaign cycle, and key brand messaging.
Virginia Foodie Essentials:
- You want to look at your sales goals, but also review your mission and values first. Make sure that what you set out to do and what you are planning to do are still aligned.
- It is okay for an original intention to have lived its life.
- Social media is really a reflection of everything else that you're doing to grow your business. They're not separate.
- Your social platform should be talking about you, your brands, your community, your partners, your friends, or the cool things you've found— and all of those things should be framed with the intention of your driving a business to a particular destination.
- We're going to start where you are. And we are going to grow you into a thriving marketing ecosystem where everything you're doing feeds into something else.
Key Points From This Episode:
- The 100-Day Challenge can be your best way to commit yourself to your business and revisit your growth plans to set you up for 2023.
- Review and revise your calendar for the coming year.
- Making a plan is sometimes overwhelming. But we do not need to start from scratch. In creating a solid strategic content plan, we begin from where you are.
- There are three important components of your strategic plan: Promotions, Campaigns, and Messaging. This is the foundation of the content (tactics) that you’ll use in your marketing plan.
- It is essential to identify what your brand stands for we communicate the right and purposeful message with every piece of content.
- Site updates, email marketing, and social media are some of the best tools to optimize to communicate your brand message.
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