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4 Key Components of Successful Campaign Plans
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We are heading into the holiday season -- which means lots of sales, but also lots of demands on our time. There’s a lot to do before the end of the year! In the heat of the busy season, it’s so easy to let operations often get in the way of completing marketing tasks. To make the most of your selling season take the time now to complete your campaign plans, all the way down to how you’ll respond on different channels.
The more we can turn that work into manageable to-do items, the more likely you are to keep your marketing projects moving forward towards closing sales.
Today I'm diving into the four key components to consider when you are planning your campaigns: Cadence, Content, Engagement, and Partnerships. We’ll cover how each of these impacts the success of your campaigns, and I’ll share things that you can do right now to calm that content chaos that will soon creep in with the holiday gift season.
Join me in Episode 34 to learn how to connect your brand to your consumer’s needs, decide what your offers are in your campaign plan, acquire skills in marketing and creating new content to spend less time chasing down sales, and focus more on your goals and campaign plan.
Virginia Foodie Essentials:
- Steady sales come from steady marketing.
- The more you can turn that work into manageable to-do items, the more likely you are to keep your marketing projects moving forward towards closing sales.
- The number one way to extend your reach with any marketing tool you use is to show up for your audience and use that tool consistently.
- Your campaign needs to originate from content that your audience can relate to.
- Social media is a tool that should be used at the top of your sales funnel driving your audience toward the next step on the way to close sales.
- Engagement is all about making connections.
- Finding good partners is a no-cost way to amplify your campaign.
Key Points From This Episode:
- Marketing and creating new content
- Planning ahead and creating action steps
- Four key steps to complete your campaign plan
- Engagement tools to use
- Creating partnerships and connections
- Social media tools for your business
Other Resources Mentioned:
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