))
Get Your Brand Discovered on RangeMe | Vir Satyan
Manage episode 314314892 series 2792654
Content provided by Georgiana Dearing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Georgiana Dearing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to marketing food brands, the primary challenge is to get your products seen and discovered. In 2020, US grocery sales topped 750 billion, and over 40% of shoppers under the age of 65 are purchasing specialty food items. Food and beverage sales will continue to rise in the coming year as the market opens post-pandemic.
So when it comes to breaking that barrier of creating and increasing exposure for your products and connecting your business with the right buyers, as a business owner you need to be nimble and adapt to using the most advanced online tools and platforms designed specifically for that.
This week, I am so happy to share with you my conversation with Vir Satyan, the Vice President of Supplier Success at RangeMe, an online product discovery platform where buyers and brand manufacturers can connect and engage with each other.
As business owners and key decision-makers, we should never miss an opportunity to grow and find strategies to evolve our business and meet market demands. We shouldn’t succumb to the mentality of settling for things as they are now - because the business industry is dynamic and ever-changing. And whether you’re an emerging brand or an already established business, tools like RangeMe can help your business reach optimal success.
Listen to Episode 43 as we talk more about this platform.
Virginia Foodie Essentials:
- The whole concept of RangeMe is creating a way for emerging brands to have a level playing field and making it easier for buyers to find those emerging brands. - Vir Satyan
- There are ways to make products stand out or perform well on the RangeMe platform. I help people who are starting on this platform make sure that details are entered in ways that are going to present the right story to the buyer. - Georgiana Dearing
- RangeMe really is like LinkedIn for the CPG industry. It's business to business, brand to buyer, but it's digital, it's 24/7 and it's always working for you. - Vir Satyan
Key Points From This Episode:
- What is RangeMe?
- How RangeMe can level the playing field for all emerging brands
- Using keywords for SEO
- Why certifications are beneficial for your brand
- How brands can expand their grab and go products
- Why positioning your brand is important
- How travel has increased competition, thereby improving food quality
- Utilizing industry and category insights
- Future upgrades to the platform such as Direct Sales (digital storefront)
Other Resources Mentioned:
More About the Guest:
Vir Satyan is the Vice President of Supplier Success at RangeMe, the leading product discovery and sourcing platform where retailers and suppliers discover, connect, and grow their business. They are now the industry standard, currently working with over 10,000 retail buyers in the U.S. alone while also continuously expanding globally.
Connect with Vir:
Follow The Virginia Foodie here:
85 episodes
Share
