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Helping Farmers & Reducing Waste, One Bloody Mary at a Time, with Back Pocket Provisions (Replay)
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Back Pocket Provisions, makers of the most delicious Bloody Mary Mixes around, are on a mission to make life more delicious, healthy, honest and fun by helping small farms succeed.
On today’s show, we talk to Founder and CEO, Will Gray about the inception of his business and the ways in which it has grown since then. He touches on the impact of the coronavirus pandemic on his business and tells us about the unique way that Back Pocket Provisions has built a market for seconds in Virginia.
Next, Will tells us why “imperfect” fruits and vegetables are the perfect ingredient for his product and runs us through the planning cycle he has developed with local farmers and grocery stores. He goes on to share his ideas around how the artisan food space can support farmers by seeing them as partners to consider rather than a cost to be minimized.
We talk about Will’s plans for the future and Back Pocket Provisions’ focus on being good listeners and good partners to small and big farmers well into the future. Tune in to hear all about Will’s vision and to get inspired by his contagious enthusiasm to build a better world.
Key Points From This Episode:
- Introducing our guest, Will Gray.
- The story of how Back Pocket Provisions started and how it has grown.
- How the pandemic impacted business.
- The way in which Will and the team at Back Pocket Provisions built a market for seconds.
- Why “imperfect” fruits and vegetables are the perfect ingredient for the product.
- The planning cycle with farmers and grocery stores.
- How Will sets strategic goals each year and brings local farmers into his plans.
- The different growing groups and how the collaboration process works.
- The ways in which Back Pocket Provisions helps farmers to mitigate risk.
- Why Will describes his business as being a social enterprise although it is for profit.
- How the artisan food space can support farmers by seeing them as partners to be accounted for.
- Which business adaptations that were sparked by the pandemic Will will continue to implement.
- What is next for Back Pocket Provisions.
Connect with Will:
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