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Streamline Your Ecommerce Strategy in 3 Easy Steps
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"Content, social posts, and ads: these are the tools we can use to grow online sales. And the good news in 2022 is that these tools are getting smarter and smarter." - Georgiana Dearing
Whether intentionally or unknowingly, every small business aims and needs to boost its ecommerce sales. This might not be the natural first step for most small brands, but tapping into online sales will not only expand your reach and give you the opportunity to multiply your profits, but it also help establish your brand’s integrity.
Especially if you’re a niche brand, leveraging ecommerce is both a savvy and strategic approach. It helps you hone in on your audience and lets you find your tribe of loyal customers.
As I rally the three tips for your ecommerce sales strategy, I have my interview with ChipMonk Baking to thank. They’ve highlighted these proven methods to help businesses like them grow online sales.
Listen to this episode as I talk about creating good content for your website using best practices for SEO or search terms, building social campaigns using said content, and promoting the social posts as part of a paid ad strategy.
I hope you’ll have fun while learning as you listen and realize that the only thing tricky with ecommerce is how you spell it (spoiler alert: both ecommerce and e-commerce are acceptable!).
Virginia Foodie Essentials:
- Leveraging e-commerce is a pretty savvy approach for a niche brand. When you're focused on a specific set of buyers that are a much smaller percentage of the population, reaching out online is the perfect way to find your tribe.
- When you create content that's useful, interesting, and engaging to your target market, you'll naturally attract click-throughs and backlinks to your site.
- Effective content marketing means sharing helpful information with potential customers so that they can see themselves buying from you.
- Good food brands don't have to wait for writing inspiration to strike to get started with planning your social media content strategy - they naturally have lots of topics to draw from.
Key Points From This Episode:
- Creating and sharing content for your target audience
- Inbound vs. outbound marketing
- Content from a brand’s positioning and product line
- Divisible content shared through various platforms
- Industry-standard for ad spend to ecommerce sales ratio
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