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The 5 Marketing Tools Good Food Brands Need
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As a small food business owner, are you confident about conveying your real worth or marketing your own brand and product line? Or are you uncomfortable with marketing because you feel that promotion is self-indulgent?
This is a common mental block for most good food brands. Though they’re proud of their product and believe in their mission, they are wary of marketing - especially online marketing - either because they don’t understand it, they think they don’t need it, or they’re afraid it’s a lot of work.
In this episode, I’ve outlined 5 key marketing tools that every good food brand should have in their corner. When these tools are aligned with your brand positioning, your sales grow and marketing gets easier.
Virginia Foodie Essentials:
- It's general sales knowledge that it takes seven to eight touchpoints to close a sale, and food brands have five key marketing tools where they control their brand story: product packaging, website, sell sheet, social media, and email marketing.
- Because craft food brands command a higher price point, the key factor in closing sales is brand perception.
- Being always on and reactionary is an exhausting way to run a business. And certainly not how marketing should be managed.
- I'm a big advocate for intentional planned content sharing and the reasons for managing it this way are plentiful.
- When you get all your content marketing to align, you'll see improved sales, and you'll also start to calm the chaos of managing your marketing projects.
Key Points From This Episode:
- Good food brands make mindful choices that impact our planet
- Many craft food brands underestimate the cost of doing business
- Good food brands should share their story to frame their price point
- Packaging can make or break your product’s sale at the shelf
- Website should include eCommerce to boost your ROI
- Sell sheet should feature relevant content to close the deal with Buyers
- Social media lets you speak to customers where they are
- Email marketing glues all your sales and marketing together
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