GP 17: Place Purpose and Why it's Essential: with Joy Nazzari of DNCO

Grow Places

Have you ever walked through a place that felt like it was part of your soul - that you belonged?
Join us on the Grow Places podcast with Joy Nazzari, Founder of DNCO, who weaves her global experiences and cultural insights into the art of storytelling, brand and Place Purpose, that resonate with our deepest human needs.
Our conversation takes you on a journey through the essence of storytelling in the built environment, revealing how narrative can be the cornerstone of commercially vibrant and socially cohesive communities. Together, we peel back the layers of what makes places like King's Cross more than just a location – they become a part of who we are.
The places in our cities hold stories and the potential for profound connections, if only we know how to listen. This episode spotlights the transformative power of brand identity within real estate, evolving beyond mere logos to embody experiences that resonate with us on a deeper level. Our discussion navigates the dynamic landscape of urban development, where the delicate dance between brand and identity plays a pivotal role in our everyday life. We'll even take a detour through the charming streets of San Francisco, exploring how DNCO helped to reignite the city's innate vibrancy through its brand.
As we go deeper, the conversation turns to the property development industry's evolution. We pinpoint the critical role of trust and transparency in reshaping public perception. We ponder over strategies for developers to reinvent themselves as trusted stakeholders of the community.
Be sure to catch this one!

Chapters

1. Building Belonging (00:00:00)

2. Brand Identity and Place Importance (00:12:00)

3. Urban Development and Place Branding (00:22:23)

4. Reimagining the Property Development Industry (00:33:03)