Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Content provided by Dennis Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dennis Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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GE Ep 332 [2021] - How and Why Talent is The Best Growth Strategy w Reid Lappin
Manage episode 353889316 series 1993442
Content provided by Dennis Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dennis Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.
Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.
Tune in to hear Reid’s exciting story…
2:19 – What is Vokal? 3 Buckets for Quantitative Growth
3:19 – Being the Best Option vs. Being the Only Option
5:58 – Why you need multiple playbooks
7:30 – Track Record vs. MBA
8:58 – Buyer Behavior…What you need to know
10:48 – Creating a self-generating talent engine
12:10 – Evolving into the modern digital economy
13:23 – Leveraging LinkedIn for outreach
14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers
15:00 – Wealth & Wisdom from the CEO in the recruiting process
16:08 – What’s not working…
18:14 – Engineering your Finances to attract top talent
19:38 – Sharing the upside
22:13- Profit Sharing & Equity Programs
23:55 - Retention through Culture, People, and Momentum
24:50 – The Mission & The Metrics
25:40 – Reid’s Favorite Tools & Books
Resources:
Connect with Reid Lappin…
LinkedIn: Reid Lappin
Website: Vokal.io
Reid’s Favorite Books:
Work Rules by Laszlo Bock (Formerly Senior VP of People Operations at Google, Inc.)
Creativity Inc. by Ed Catmull (President of Pixar Animation & Disney Animation)
Reid’s Favorite Growth Tool:
Creating Content on LinkedIn
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 episodes
Share
Manage episode 353889316 series 1993442
Content provided by Dennis Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dennis Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.
Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.
Tune in to hear Reid’s exciting story…
2:19 – What is Vokal? 3 Buckets for Quantitative Growth
3:19 – Being the Best Option vs. Being the Only Option
5:58 – Why you need multiple playbooks
7:30 – Track Record vs. MBA
8:58 – Buyer Behavior…What you need to know
10:48 – Creating a self-generating talent engine
12:10 – Evolving into the modern digital economy
13:23 – Leveraging LinkedIn for outreach
14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers
15:00 – Wealth & Wisdom from the CEO in the recruiting process
16:08 – What’s not working…
18:14 – Engineering your Finances to attract top talent
19:38 – Sharing the upside
22:13- Profit Sharing & Equity Programs
23:55 - Retention through Culture, People, and Momentum
24:50 – The Mission & The Metrics
25:40 – Reid’s Favorite Tools & Books
Resources:
Connect with Reid Lappin…
LinkedIn: Reid Lappin
Website: Vokal.io
Reid’s Favorite Books:
Work Rules by Laszlo Bock (Formerly Senior VP of People Operations at Google, Inc.)
Creativity Inc. by Ed Catmull (President of Pixar Animation & Disney Animation)
Reid’s Favorite Growth Tool:
Creating Content on LinkedIn
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 episodes
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Similar to Growth Experts with Dennis Brown
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
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