Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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1 Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:02
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LikedThe healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…
Can We Build A Marketing Strategy With Just AI?
Manage episode 461248369 series 2974855
Content provided by Conrad O'Connell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conrad O'Connell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google?
Enjoy!
⭐️ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Conrad's Book: Mastering Vacation Rental Marketing
- Conrad's Course: Mastering Vacation Rental Marketing 101
- ChatGPT
- Gemini
🔗 Connect With BuildUp Bookings
🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
140 episodes
ShareManage episode 461248369 series 2974855
Content provided by Conrad O'Connell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conrad O'Connell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google?
Enjoy!
⭐️ Links & Show Notes
- Paul Manzey
- Conrad O'Connell
- Conrad's Book: Mastering Vacation Rental Marketing
- Conrad's Course: Mastering Vacation Rental Marketing 101
- ChatGPT
- Gemini
🔗 Connect With BuildUp Bookings
🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
140 episodes
All episodes
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1 Foundational Planning For Vacation Rental Business Success 46:34
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad cover all things Foundational Planning for a vacation rental management company to thrive and grow. We cover: Strategy & Foundational Planning • Mission, Vision & Values statements • Company origin story • Unique Value Proposition (UVP) — guests & owners • Geographic focus / service‑territory map • Ideal guest personas • Ideal property‑owner personas • SMART business goals & high‑level KPIs • SWOT & competitive analysis report • Growth & expansion strategy + market‑entry playbook • Succession / leadership‑transition plan • Service scope & business‑model definition • Market‑research repository (demand, seasonality, ADR benchmarks) ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Grab Bag Show: Vacasa, Growth, Inventory Churn, Data, May Thoughts & More... 28:29
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad try something new: a grab bag show with news and notes from around the world of vacation rentals and all growth and the Vacasa - Casago merger. Like this style of episode? Let us know! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Designing for Conversion: Best Practices For Vacation Rental Websites 32:17
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad talk all things conversions: getting more bookings, driving more leads and reviewing your website to find the friction points that stop direct bookings from growing. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Breaking Down The Ideal Marketing Audit For Vacation Rental Businesses 38:15
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad cover the concept of a marketing audit for vacation rental businesses, discussing what a good audit entails from both the consultant's and the client's perspectives. They explore quantitative (data-driven) and qualitative (opinion and goal-based) aspects of audits for attracting both guests and homeowners. They also touch upon the challenges of conducting free audits, the potential for bias when sales are involved, and the importance of an audit leading to actionable improvements for the business. ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's LinkedIn Post Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Breaking Down The Way The "Guest Booking Journey" Actually Works In 2025... (Part 2) 31:15
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show (Part Two), Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest is sparked and decisions begin to form. They explore how true inspiration often comes from unexpected, memorable experiences and how smart property managers can tap into that moment before a guest is even planning a trip. From the role of local tourism boards to leveraging blog content and “pattern interrupts,” they unpack why this top-of-funnel phase is often overlooked—and how to make your brand unforgettable. As guests shift into research mode, the pressure’s on. The hosts break down what travelers are really looking for when comparing destinations and rentals—and why your website needs to stand toe-to-toe with the likes of Airbnb. If your site leaks trust, design, or information, you’ll lose them fast. Tune in to learn how to optimize your marketing for these make-or-break early stages and build demand that puts your properties in high demand (waitlist, anyone?). ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's LinkedIn Post Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Part One Of This Series 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 When To Use A Content Creator vs An Influencer To Grow Your Social Media Reach 27:25
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad break down the difference between a Content Creator vs an Influencer and how BOTH can lead to success when installed into your vacation rental social media marketing plan. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Building Prompts For Better Responses From AI Tools 38:15
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad talk all things prompts, AI, how to get the best output for various marketing tasks and a LOT more... ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Anthropic Prompt Generation Tool Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Breaking Down The Way The "Guest Booking Journey" Actually Works In 2025... (Part 1) 43:32
43:32 Play Later Play Later Lists Like Liked43:32
Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest is sparked and decisions begin to form. They explore how true inspiration often comes from unexpected, memorable experiences and how smart property managers can tap into that moment before a guest is even planning a trip. From the role of local tourism boards to leveraging blog content and “pattern interrupts,” they unpack why this top-of-funnel phase is often overlooked—and how to make your brand unforgettable. As guests shift into research mode, the pressure’s on. The hosts break down what travelers are really looking for when comparing destinations and rentals—and why your website needs to stand toe-to-toe with the likes of Airbnb. If your site leaks trust, design, or information, you’ll lose them fast. Tune in to learn how to optimize your marketing for these make-or-break early stages and build demand that puts your properties in high demand (waitlist, anyone?). ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's LinkedIn Post Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Building The Reputation Of Your Vacation Rental Business With The Right Reviews 39:05
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Paul and Conrad discuss the crucial role of online reviews in the vacation rental business. They dive into which platforms deserve your focus, highlighting the importance of Google reviews for brand search, trust, and SEO. Discover why you should prioritize one review platform at a time for better results and the power of personalized review requests over automated ones. The hosts share valuable insights on handling both positive and negative feedback, emphasizing the dos and don'ts of responding professionally and promptly without getting defensive. Learn when to take conversations offline and why generic responses are a no-go. Paul and Conrad also touch on the significance of review velocity, understanding the different standards of review platforms like Airbnb and Verbbo, and when it might be worth claiming listings on niche sites like Yelp. Finally, they explore the dual impact of reviews on attracting both guests and homeowners and offer a unique tip on how to potentially boost review numbers. Tune in to master your online reputation and turn reviews into a powerful asset for your vacation rental business! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 If We Did It, Here's How: Our Thoughts On The Casago & Vacasa Merger 42:50
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Play Later Play Later Lists Like LikedIn this episode, Paul and Conrad cover the unfolding situation surrounding the potential acquisition of Vacasa, discussing the initial bid by Casago and the subsequent unsolicited bid from Davidson Kempner Capital Management. They delve into the potential motivations behind these moves and the broader implications for the vacation rental industry. Paul and Conrad share their speculative insights on how they would approach the Vacasa situation if they were advisors. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 How To Build Trust For Guests To Want To Book On Your Vacation Rental Website 42:20
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Play Later Play Later Lists Like LikedIn this episode of The Heads In Beds Show, Conrad and Paul emphasize that building trust and security is essential for successful vacation rental direct booking websites, crucial for both attracting guests and securing homeowner confidence. They discuss key factors including professional website design, the importance of social proof like guest reviews and trust badges, and the need for transparency and honesty in pricing, property details, and cancellation policies. The episode also highlights the significance of robust security features such as SSL certificates and secure payment processes, along with providing clear company information to foster approachability. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 LLM & AI Tools Are Driving HOW MUCH Traffic To Vacation Rental Websites? 37:58
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Play Later Play Later Lists Like LikedIn this episode, Conrad and Paul discuss the impact of Large Language Model (LLM) tools on vacation rental website traffic, questioning the narrative of Google's decline and the takeover by AI. They explore whether LLM tools are truly changing search habits and trends. They dive into original research from January 2025, analyzing client data to determine the actual session data coming from client sites. Despite claims from online experts, their data suggests Google is far from dead... Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Showcasing Vacation Rental Properties To Get MORE Bookings 35:36
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Play Later Play Later Lists Like LikedIn this episode, Conrad and Paul focus on vacation rental marketing strategies at the property level, particularly optimizing property detail pages for increased bookings and revenue. They also dive into the art of optimizing property detail pages to drive more bookings and boost revenue. They break down the essentials—high-quality photos, engaging videos, and strategic branding—to make any vacation rental stand out, even in competitive markets. From design choices to must-have amenities, they explore how to position properties for success. Plus, they discuss why investing in property assets should be a key part of the owner onboarding process and how social media and email marketing can amplify visibility. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 What Is Google Thinking About YOUR Content In 2025? 42:43
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Play Later Play Later Lists Like LikedIn this episode, Conrad and Paul think more about Google and how they're ranking and thinking about CONTENT on your vacation rental blog and website. They also break down AI overviews, search trends, updates and more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Lily Ray on X Google Search Docs AI Overview Xeet Google AI Overviews With Detailed Comparison Mode 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
1 Understanding The Lingo: Performance Numbers For Your Vacation Rental Business 44:11
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Play Later Play Later Lists Like LikedIn this episode, Conrad and Paul close the loop on the "lingo" series with reporting, numbers, KPIs and metrics that many vacation rental companies use to measure and gauge direct booking performance. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 What Porter's 5 Forces Can Teach Us About The Vacation Rental Industry's Change Happening In 2025 36:40
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Play Later Play Later Lists Like LikedIn this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spots, opportunities and a lot more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Understanding The Lingo: Social Media Marketing For Vacation Rentals 26:52
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Play Later Play Later Lists Like LikedIn this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram). Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Can We Build A Marketing Strategy With Just AI? 41:34
41:34 Play Later Play Later Lists Like Liked41:34
Play Later Play Later Lists Like LikedIn this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 ChatGPT Gemini 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings 37:20
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Play Later Play Later Lists Like LikedIn this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Video version & blog post 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Revisiting Google Vacation Rentals For 2025 - How Is This Going For Google? 28:47
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Play Later Play Later Lists Like LikedIn this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Google Vacation Rentals Help Killed By Google Project Example Google.com Travel SERP Example Google Vacation Rentals listing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
Thank YOU for listening to the podcast! Here's the claim codes from the episode: CD95-S7RPFU-9AA5 7LWW-JB7WHY-YYAZ UR5X-W5QVMK-BGAG N6FX-HVNJLY-2CAR H55G-VLPEZW-P7AT
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Heads In Beds Show
1 Branded Stays & Lessons and Strategies from Hotels to Vacation Rentals 30:32
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Play Later Play Later Lists Like LikedIn this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Building A Marketing Calendar For Your Vacation Rental Business (Updated for 2025) 41:04
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Play Later Play Later Lists Like LikedIn this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below). Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Bonuses: Annual ads budget spreadsheet Annual ads spending / calculator spreadsheet 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 BONUS: Recapping The DARM 2024 Conference From Our Perspective 39:25
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Play Later Play Later Lists Like LikedIn this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 DARM Conference 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Direct Response vs Brand-Only Marketing: What's The BEST For Building Your Vacation Rental Company? 33:37
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Play Later Play Later Lists Like LikedIn this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Building Your Vacation Rental Marketing Fundamentals 57:24
57:24 Play Later Play Later Lists Like Liked57:24
Play Later Play Later Lists Like LikedIn this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals". Want to get the video too? Tap the link below. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Recording: Building Your Vacation Rental Marketing Fundamentals Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Here's All Of The Google Products & Services You Use In Your Vacation Rental Business... 42:51
42:51 Play Later Play Later Lists Like Liked42:51
Play Later Play Later Lists Like LikedIn this episode Conrad and Paul break down the (kinda scary) number of Google services, products and channels that you likely need and rely in your vacation rental business... Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings 57:11
57:11 Play Later Play Later Lists Like Liked57:11
Play Later Play Later Lists Like LikedIn this episode Conrad goes solo on this audio-only version of a LIVE training on "Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings". Want to get the video too? Tap the link below. Enjoy! ⭐️ Links & Show Notes Paul Manzey Manzey Digital Conrad O'Connell Recording: Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Understanding The Lingo For Your Vacation Rental Marketing: Email Marketing 29:51
29:51 Play Later Play Later Lists Like Liked29:51
Play Later Play Later Lists Like LikedIn this episode Conrad and Paul talk about all of the key terms, lingo and platform understanding you need to excel with email marketing for your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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Heads In Beds Show
1 Marketing Properties Based On Location vs Marketing As 'Collections' For Your Vacation Rental Website 28:48
28:48 Play Later Play Later Lists Like Liked28:48
Play Later Play Later Lists Like LikedIn this episode Conrad and Paul talk about marketing properties only based on location vs marketing them based on common amenities or attributes. They get deep into the sauce on all things marketing property presentation. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.…
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