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Communicating About PSE Change | Ep #20
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Even though Policy, Systems, and Environmental Change is about the context and not the individual, the secret to achieving PSE Change may be using individual behavior change theory. That’s because changing laws, policies, and community conditions still requires persuading individual decision-makers to engage in new behaviors to support, fund, and implement proposed changes. In this second part of our series on social determinants of health, health equity, and related issues, we focus on six tips for effective communication that can transform communities and improve health equity. Success may mean never uttering the words “PSE Change” or even “health.”
Resources:
Socioecological model (SEM) diagram (one of multiple variations)
Background on the SEM
Examples of communication resources designed to make the case for PSE Change to decision-makers
- Economic Indicators Library
- How To Guide Implementing or Expanding Public Transportation
- How-To Guide to Increase Adoption of the Earned Income Tax Credit
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