))
Diffusion of Innovation 101 | Ep #31
Manage episode 359902511 series 3375214
Content provided by Karen Hilyard, Ph.D. and Karen Hilyard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Hilyard, Ph.D. and Karen Hilyard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Getting a new idea, policy, or behavior to take hold and be widely adopted is a complex and often slow process. Even great ideas often fail to catch on. But a better understanding of the process people follow in considering and adopting new ideas can give you an edge, making it more likely the idea will spread across individuals or communities. And nothing explains that process better than the Diffusion of Innovation framework, developed in the 1960s by Everett Rodgers.
Research-based and applicable not just in public health but in technology, fashion, even farming — Diffusion of Innovation is audience segmentation, timeline, and communication strategy all rolled into one. This episode takes a quick look at its basic components, which are perfect for not only individual health behaviors, but also for changing policies and opinions, too.
Resources:
Diffusion Of Innovations Theory, Principles, And Practice (researchgate.net)
A chart of the adoption curve:
https://onlinelibrary.wiley.com/cms/asset/9069cbea-c79f-4f8b-9df7-b39c5ad1d3d8/jdi12568-toc-0001-m.png
A fun cartoon of the adoption curve:
https://rosinskohiro.files.wordpress.com/2016/08/f6cfe-070226-1-adoption.jpg
Examples of how the framework can be used:
- Implications of Diffusion of Innovations Theory for a Culturally Sensitive Multi-sectoral Approach to HIV/AIDS Prevention (scholars.direct)
- Diffusion of innovations theory applied to global tobacco control treaty ratification - ScienceDirect
- Applying Diffusion of Innovation Theory to Intervention Development. - Abstract - Europe PMC
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2023 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
50 episodes
Share
