076: Jeanne Bliss is Disrupting the Golden Rule

Helping Sells Radio

I bet you have heard of the golden rule. You may have even followed it a few times in your life. There is nothing wrong with the golden rule. I think it's great. But if you think about it carefully, the golden rule is inherently selfish..."treat people the way 'we' want to be treated?" Jeanne Bliss has another idea. An idea that is more personal but less selfish. The idea is to treat people the way you would want your mom to be treated. Whoa! Think about that there for a minute. Then, think about it in the context of business. For example, answer this question: "Would you turn your mom's warrantee down 3 days after it expires?" Not! But companies do that to customers every day. And it's a shame.

Jeanne Bliss, 5-time chief customer officer and 4-time author has a new book that I think threatens the golden rule's reign. We will soon all invoke the "Make Mom Proud" rule for how to treat our customers. And that is the name of her new book, "Would You Do That Do You Mother: The 'Make Mom Proud' Standard for How to Treat Your Customers."

Jeanne joins us on Helping Sells Radio to help us apply this new rule on our businesses.

Here is a link to her book. https://www.amazon.com/Would-You-That-Your-Mother-ebook/dp/B074YL5DPP/ref=sr_1_1?ie=UTF8&qid=1530545099&sr=8-1&keywords=make+mom+proud

Learn more about Jeanne Bliss and her work: http://www.customerbliss.com/

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