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Bill Cushard Podcasts

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Helping Sells Radio

Bill Cushard

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Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media. helpingsells.substack.com
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User Adoption

Henrik de Gyor

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Imagine how you could improve user adoption for your business Find out how by listening to this brief, direct, and simple audio interview series (http://useradoptionpodcast.com) Subscribe to this weekly podcast series today. For a preview to the whole series and transcripts of all interviews, visit http://useradoptionpodcast.com What is User Adoption? User Adoption is the process where a person accepts and continues to use a product or service that solves the user's challenge more easily, mo ...
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354 Andy Paul Sell without selling out 45:15

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Andy Paul is the author of his new book, "Sell without Selling Out: A Guide to Success On Your Own Terms." Guess what we talked about. Andy hooked me very early on in the book when he said that the purpose of his book is to "turn your back on salesy behaviors," which is how he defines "selling out." More about Andy: * His book: https://www.amazon.c…
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353 Mikael Blaisdell Onboarding and the company organization chart 27:59

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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352 Jeff Kushmerek Adventures in software onboarding and implementations 23:03

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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351 Star Hofer Says customer onboarding could start as early as the discovery call 30:38

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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350 Peter Armaly Building a better strategy for effective go live 23:45

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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349 Rod Cherkas Packaging your services offerings to support fast growth 24:33

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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348 Irit Eizips Redesign customer onboarding to deliver first value 22:31

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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347 Donna Weber Who thinks you are customer-centric: you or your customers? 26:20

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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346 Mary Poppen Improve customer onboarding with customer intelligence 23:16

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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345 Kristi Faltorusso What is done: Defining successful onboarding 20:07

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
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344 Ed Powers Onboarding moments of truth and moments of proof 21:26

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
…   continue reading
 
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343 Kristen Hayer Onboarding and the company organization chart 21:59

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
…   continue reading
 
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342 Maranda Dziekonski Onboarding is the most critical part of the customer journey 24:53

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
…   continue reading
 
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341 Emilia D'Anzica You had me at Hello: Starting the renewal process at Hello 23:45

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We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be …
…   continue reading
 
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340 Srikrishnan Ganesan Launches the world's first customer onboarding conference 41:07

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Sri Ganesan is the co-founder and CEO of Rocketlane, the customer onboarding platform. We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the custome…
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339 Bill Cushard Customer education as strategy to enable customers, grow customers, win customers, and create markets 1:00:17

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In this episode of Helping Sells Radio, I am sharing a recording of a webinar I facilitated about how software company CxOs should think about using customer education as a way to grow. I call it the Customer Education Growth Framework. The framework makes the process of developing customer training predictable. You just follow the steps. And when …
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338 Jared Orr Going all in on a customer success career 38:32

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Jared Orr is senior customer success manager at Electric and founder and host of the Founders & Mentors podcast. We know each other from being connected on Twitter and Linkedin. We finally met IRL on Helping Sells Radio to discuss customer success, his podcast, and going all in on his career. Side bar: I say we met IRL. It was on video. But I still…
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337 Bill Cushard How to build your SaaS customer education annual plan 1:02:33

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In this episode of Helping Sells Radio, we share a recording of a webinar we did about how software company customer education teams should build annual plans and learn to forecast instead of asking for a budget. Forecasting is a critical capability to learn, especially as your company prepares for possible IPO. Forecasting is a way to create your …
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336 Paula Courtney Trying to surprise and delight customers is an illusion of progress 51:50

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Paula Courtney is the CEO of The Verde Group, a leading customer experience consultancy. She recently ran a study of 9,400 consumers with Thomas Robertson from Wharton, to find out what customers consider "wow experiences." Harvard Business Review published an article to summarize the findings called, "Why Customer Loyalty Programs Can Backfire." T…
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335 Diana De Jesus Delivers customer success at a customer success company (Catalyst) for customer success managers 54:13

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Diana De Jesus is the Customer Success Manager Strategist at Catalyst.io, which is a brand new role for her and for Catalyst. We talked about two of her Linkedin posts that caught my eye. One about her first year at Catalyst and another about what life is like using a customer success software tool, instead of a CRM, to do her customer success job.…
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334 Mel Bilge Negotiating the renewal - Part 2 49:46

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This is part two in a two part series in which Mel and Bill talk about owning renewals, negotiating the renewals, and lessons learned building a customer success team that does own the renewal. More about Mel on Linkedin: https://www.linkedin.com/in/melihabilge/ More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * O…
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333 Mel Bilge - Negotiating the renewal - Part 1 34:41

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This is part one in a two part series in which Mel and Bill talk about owning renewals, negotiating the renewals, and lessons learned building a customer success team that does own the renewal. More about Mel on Linkedin: https://www.linkedin.com/in/melihabilge/ More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * O…
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