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Episode 22 | Cannabis Advertising Solutions with JB Sugar of WeedStreetNOW
Manage episode 361232819 series 3408953
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Bridget and JB review the challenges that cannabis companies face when it comes to advertising. JB offers creative solutions including sponsorships, co-op advertising and hyperlocal, digital marketing.
Links:
WeedStreetNOW
JB's LinkedIn Profile
All Cannabis Advertising is Local article by JB Sugar
How to Construct a Dispensary Marketing Budget article by JB Sugar
VT CCB Advertising Guidance
Public Comment Portal for VT CCB Proposed Rule Changes
Show Notes:
0:00 Lift off
1:20 Overview of cannabis advertising challenges
3:19 JB Sugar introduces himself
6:30 Meta and Google restrictions
7:00 Register on Bing
11:00 VT's advertising regulations
13:55 VT CCB's proposed rule changes
15:45 Identifying your audience
18:10 Proving audience is 85% 21+
19:30 How programmatic advertising works
24:30 What conversion looks like
26:35 Determining marketing budget
27:45 Co-op advertising
30:55 Event sponsorships
31:40 OTT (Over the top television)
33:15 Do VT rules apply when advertising on digital platforms based outside of VT?
35:06 Search engine optimization
38:56 Cannabis advertising is "lower funnel"
41:40 Establishing VT "craft cannabis"
43:10 Creating a thriving industry requires robust advertising
44:45 JB's 420 plans
45:15 The 3 Hippie Holidays
37 episodes
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