Bonus Episode: How the Pandemic Really Affected Ecommerce with Paul do Forno

Honest Ecommerce

Paul is a leading subject matter expert in Ecommerce. He is Managing Director at Deloitte Digital, one of the leaders in the US Commerce practice.

He leads the Commerce Practice Eminence initiative. He brings more than 25 years of experience in strategy, consulting, technology, and digital transformation.

Paul has led some of the world’s largest and most innovative e-commerce initiatives. He is a frequent speaker at Digital/Ecommerce events as well has been featured as an Ecommerce subject matter expert on many publications.

He has served such companies as Target, Foot Locker, Hyatt , Victoria Secret, General Electric and Siemens, and many more driving commerce and digital transformations.

He is a frequent speaker at Digital/Ecommerce events as well has been featured as an Ecommerce subject matter expert on many publications.

In This Conversation We Discuss:

• [00:00] Intro
• [01:08] The connection between Ohio and commerce
• [01:39] Paul’s history with Ecommerce
• [03:23] The earliest Ecom platforms’ M&A
• [06:49] The biggest Ecom project Paul was a part of
• [09:42] Target’s Ecom implementation is still impressive
• [10:48] Ecom vs the national spend
• [13:52] Growth naturally slows down
• [14:37] There are various factors affecting Ecom growth
• [16:53] What is Deloitte Digital?
• [18:14] The challenges that enterprise brands face
• [20:43] Transitioning enterprise-level brands is complex
• [22:27] The difference between SMBs and Enterprise
• [23:09] The upcoming opportunity to B2B
• [26:38] Don’t ignore marketplaces
• [28:04] Where to find Paul

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Creating new growth by elevating the human experience—with connected ideas, technology, and talent deloittedigital.com
• Connect with Paul linkedin.com/in/pauldoforno
• Follow Paul @dofornop

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