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Bonus Episode: Strategic Ad Spend: Balancing Perfection with Progress with Jake Madoff

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Manage episode 409234380 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO.

He’s led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own.

Through his 8-year freelance career, he has worked with over 100 brands like HUM Nutrition, Home Chef, Renaissance Capital, Kindo AI, Strategic Coach, Threadbeast, Jean Dousset, Partake Foods, TradeMark Engine, and many more, ranging from small ($5K-$10K monthly spend) to large-sized media budgets ($2M+ monthly spend).

He helped these brands to optimize and scale their existing paid media campaigns, improve funnel conversion rates, evolve their creative strategy, and diversify their paid media marketing mix across different paid channels.

In This Conversation We Discuss:

  • [00:47] Intro
  • [01:46] From affiliate revenue to lead growth
  • [03:24] Embracing an omnichannel approach
  • [04:38] Perfection delays progress in marketing
  • [06:52] crafting high-value lookalikes
  • [08:29] Optimizing pixel insights & conversion API
  • [09:09] Creating compelling cinemagraphs
  • [09:48] Understanding channel personalities
  • [11:07] Maximizing Shopify's ad targeting capabilities
  • [12:38] Taking enterprise-Level expertise to freelancing
  • [14:10] Converting results across different sectors
  • [14:48] Sharing expertise: offering tips and strategies
  • [15:22] Exploring the roles of a growth marketer
  • [17:00] The holistic approach of growth marketing
  • [18:38] Maximizing ROI with limited ad budgets
  • [20:53] Tailoring testing approach to ad spend
  • [21:39] Balancing growth and acquisition costs
  • [23:34] Determining the right time to add channels
  • [25:21] Using organic & paid efforts on different channels
  • [27:03] Reach out to Jake Madoff

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

429 episodes

Artwork
iconShare
 
Manage episode 409234380 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO.

He’s led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own.

Through his 8-year freelance career, he has worked with over 100 brands like HUM Nutrition, Home Chef, Renaissance Capital, Kindo AI, Strategic Coach, Threadbeast, Jean Dousset, Partake Foods, TradeMark Engine, and many more, ranging from small ($5K-$10K monthly spend) to large-sized media budgets ($2M+ monthly spend).

He helped these brands to optimize and scale their existing paid media campaigns, improve funnel conversion rates, evolve their creative strategy, and diversify their paid media marketing mix across different paid channels.

In This Conversation We Discuss:

  • [00:47] Intro
  • [01:46] From affiliate revenue to lead growth
  • [03:24] Embracing an omnichannel approach
  • [04:38] Perfection delays progress in marketing
  • [06:52] crafting high-value lookalikes
  • [08:29] Optimizing pixel insights & conversion API
  • [09:09] Creating compelling cinemagraphs
  • [09:48] Understanding channel personalities
  • [11:07] Maximizing Shopify's ad targeting capabilities
  • [12:38] Taking enterprise-Level expertise to freelancing
  • [14:10] Converting results across different sectors
  • [14:48] Sharing expertise: offering tips and strategies
  • [15:22] Exploring the roles of a growth marketer
  • [17:00] The holistic approach of growth marketing
  • [18:38] Maximizing ROI with limited ad budgets
  • [20:53] Tailoring testing approach to ad spend
  • [21:39] Balancing growth and acquisition costs
  • [23:34] Determining the right time to add channels
  • [25:21] Using organic & paid efforts on different channels
  • [27:03] Reach out to Jake Madoff

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

429 episodes

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