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268 | Keeping It Real: Crafting a Brand That Feels Right | with Preston Rutherford
Manage episode 405844598 series 2470924
Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.
He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.
Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development.
In This Conversation We Discuss:
- [00:46] Intro
- [01:32] Bringing retro & fun clothing back
- [03:30] Filling a gap in the market
- [04:24] Harnessing founders' individual skill sets
- [05:33] Assessing markers for full-time transition
- [06:35] Using personal interactions promote Your brand
- [08:19] Sparking genuine interest for the brand
- [09:21] Recognizing external validation
- [10:03] Creating a genuine brand image using UGC
- [11:32] Staying true to vision amidst skepticism
- [12:45] Episode sponsors
- [16:58] Establishing brand presence through content
- [18:59] Nurturing founder relationships & customer trust
- [20:05] Building a positive association with customers
- [20:53] Turning rough returns into smooth solutions
- [22:31] Transforming Ecommerce solution ideas into action
- [24:21] Solving problems without other expectations
- [26:25] Helping entrepreneurs navigate brand building
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Proper length men’s shorts and custom-built-for-the-weekend apparel chubbiesshorts.com/
- Returns management for Ecommerce brands loopreturns.com/
- Follow Preston Rutherford linkedin.com/in/prestonr/
- Schedule an intro call with one of our experts https://electriceye.io/connect
- Book a demo today at https://www.intelligems.io/
- Revolutionize your inventory and fulfillment process https://www.portless.com/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
407 episodes
Manage episode 405844598 series 2470924
Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.
He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.
Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development.
In This Conversation We Discuss:
- [00:46] Intro
- [01:32] Bringing retro & fun clothing back
- [03:30] Filling a gap in the market
- [04:24] Harnessing founders' individual skill sets
- [05:33] Assessing markers for full-time transition
- [06:35] Using personal interactions promote Your brand
- [08:19] Sparking genuine interest for the brand
- [09:21] Recognizing external validation
- [10:03] Creating a genuine brand image using UGC
- [11:32] Staying true to vision amidst skepticism
- [12:45] Episode sponsors
- [16:58] Establishing brand presence through content
- [18:59] Nurturing founder relationships & customer trust
- [20:05] Building a positive association with customers
- [20:53] Turning rough returns into smooth solutions
- [22:31] Transforming Ecommerce solution ideas into action
- [24:21] Solving problems without other expectations
- [26:25] Helping entrepreneurs navigate brand building
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Proper length men’s shorts and custom-built-for-the-weekend apparel chubbiesshorts.com/
- Returns management for Ecommerce brands loopreturns.com/
- Follow Preston Rutherford linkedin.com/in/prestonr/
- Schedule an intro call with one of our experts https://electriceye.io/connect
- Book a demo today at https://www.intelligems.io/
- Revolutionize your inventory and fulfillment process https://www.portless.com/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
407 episodes
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