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275 | The Power of Niche Markets: Finding Your Advantage | with Gustavo Sanchez

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Manage episode 415270970 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gustavo is an advertising & marketing executive turned entrepreneur.

In the past, he’s held management positions in fortune 500 companies in the US & abroad.

He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles.

He loves all things related to e-commerce and working with international markets.

In This Conversation We Discuss:

  • [00:42] Intro
  • [01:20] Finding the right business idea
  • [03:23] Identifying a gap in sleepwear market for adults
  • [04:38] Creating pajamas you want to be seen in
  • [05:39] Tweaking existing ideas for success
  • [07:29] The importance of consultative partnerships
  • [09:49] Proving concept and establishing supply chain
  • [11:11] Committing to full-time entrepreneurship
  • [12:24] Customer acquisition beyond friends & family
  • [14:07] Gaining confidence from continuous improvement
  • [15:26] Electric Eye: your true Shopify experts
  • [16:23] Prioritizing profitability over rapid scaling
  • [18:28] Leveraging platforms to reach wider audiences
  • [20:18] Achieving growth through strategic scaling
  • [21:09] Thriving amidst the pandemic surge
  • [21:48] The power of product quality and reviews
  • [23:01 Luxury sleepwear from jijamas

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

388 episodes

Artwork
iconShare
 
Manage episode 415270970 series 2470924
Content provided by Shopify Expert Chase Clymer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shopify Expert Chase Clymer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gustavo is an advertising & marketing executive turned entrepreneur.

In the past, he’s held management positions in fortune 500 companies in the US & abroad.

He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles.

He loves all things related to e-commerce and working with international markets.

In This Conversation We Discuss:

  • [00:42] Intro
  • [01:20] Finding the right business idea
  • [03:23] Identifying a gap in sleepwear market for adults
  • [04:38] Creating pajamas you want to be seen in
  • [05:39] Tweaking existing ideas for success
  • [07:29] The importance of consultative partnerships
  • [09:49] Proving concept and establishing supply chain
  • [11:11] Committing to full-time entrepreneurship
  • [12:24] Customer acquisition beyond friends & family
  • [14:07] Gaining confidence from continuous improvement
  • [15:26] Electric Eye: your true Shopify experts
  • [16:23] Prioritizing profitability over rapid scaling
  • [18:28] Leveraging platforms to reach wider audiences
  • [20:18] Achieving growth through strategic scaling
  • [21:09] Thriving amidst the pandemic surge
  • [21:48] The power of product quality and reviews
  • [23:01 Luxury sleepwear from jijamas

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

  continue reading

388 episodes

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