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285 | Launch and Learn: Balancing Risk and Realism in Startup | with Brandon Blum
Manage episode 427859284 series 2470924
Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City.
Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City.
Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing.
Through his work, Brandon learned how brands - large and small - told their stories and built their brands.
In This Conversation We Discuss:
- [00:39] Intro
- [01:32] Creating a brand with a positive community impact
- [02:53] Experiencing first sales at a pop-up
- [04:10] Bootstrapping and soft launching the business
- [05:30] Launching without overthinking
- [06:30] Balancing day jobs and side hustle
- [07:26] Leveraging project management skills
- [08:36] Recognizing project management as a skill
- [09:49] Electric Eye: your true Shopify expert
- [10:46] Discovering opportunities in unexpected places
- [12:16] Adjusting business projections post-pandemic
- [14:00] Standing out in a saturated online market
- [14:58] Transitioning from corporate to startup
- [16:25] Fulfillment in building a passion-driven career
- [18:24] The power of networking in business
- [20:53] Expanding your Luck Surface Area
- [22:32] Evolving products based on real-world insights
- [23:38] Luxury accessories and apparel from For Others
Resources:
- Subscribe to Honest Ecommerce on Youtube
- A mission-driven lifestyle brand for-others.com/
- Follow Brandon Blum linkedin.com/in/blumbrandon/
- Schedule an intro call with one of our experts electriceye.io/connect
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
422 episodes
Manage episode 427859284 series 2470924
Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City.
Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City.
Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing.
Through his work, Brandon learned how brands - large and small - told their stories and built their brands.
In This Conversation We Discuss:
- [00:39] Intro
- [01:32] Creating a brand with a positive community impact
- [02:53] Experiencing first sales at a pop-up
- [04:10] Bootstrapping and soft launching the business
- [05:30] Launching without overthinking
- [06:30] Balancing day jobs and side hustle
- [07:26] Leveraging project management skills
- [08:36] Recognizing project management as a skill
- [09:49] Electric Eye: your true Shopify expert
- [10:46] Discovering opportunities in unexpected places
- [12:16] Adjusting business projections post-pandemic
- [14:00] Standing out in a saturated online market
- [14:58] Transitioning from corporate to startup
- [16:25] Fulfillment in building a passion-driven career
- [18:24] The power of networking in business
- [20:53] Expanding your Luck Surface Area
- [22:32] Evolving products based on real-world insights
- [23:38] Luxury accessories and apparel from For Others
Resources:
- Subscribe to Honest Ecommerce on Youtube
- A mission-driven lifestyle brand for-others.com/
- Follow Brandon Blum linkedin.com/in/blumbrandon/
- Schedule an intro call with one of our experts electriceye.io/connect
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
422 episodes
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