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How to get people to listen to you with Maxine Laceby, Co-Founder of Absolute Collagen
Manage episode 338679657 series 2801707
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Today we’re joined by Maxine Laceby, co-founder of premium liquid collagen brand Absolute Collagen. Having launched her business in May 2017 at the age of 49, following a period of 25 years as a full-time mum, Maxine scaled her brand from kitchen-table startup to a multi-million pound brand within two years.
Maxine has created one of the UK’s fastest-growing direct-to-consumer brands while managing both ADHD and dyslexia. Today she shares her advice for new entrepreneurs on building a business later in life and her insights into managing exponential growth within an e-commerce business.
Maxine’s advice:
- Remember to be your authentic self, don’t attempt to imitate others
- Be honest about what you don’t know
- Employ people who you think are morally good; though it sounds naive, those are the people you will want to surround yourself with on a daily basis and represent your company
- It takes a lot of courage when you've started a business to delegate and hand over the reins to somebody that you think is capable, but it is important to realise when someone else can do a certain job better than you can
- Your brand must represent you; don’t be false
- When you have complete faith in your product, then have the courage to showcase it
- Make the time to network with like-minded people
- Don’t be afraid to ask questions; do not leave a meeting until you understand everything or else that time would have been wasted
- Have fun with your business
If you’d like to contact Maxine, you can reach out at absolutecollagen@b-theagency.com
Head over to Speakpipe to leave your voice note for future guests too.
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Edited by Milun Haggipavlou. Recorded & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
- For contracts check out Law Depot.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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