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How to learn as your business grows with Mariella Tandy, Founder of Alemdara
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In this episode we hear from Mariella Tandy, founder of fine jewellery brand, Alemdara as well as executive retail editor of Country & Townhouse magazine.
Alemdara was founded in 2015, inspired by a bracelet given to her by her Turkish mother-in-law who insisted she needed to wear it during her first pregnancy. Today she shares her advice on how she always knew she would be a founder, why failing is good and why your gut feeling is key at all times.
Mariella’s advice:
- You can always change things about your business
- Don’t be afraid to launch your brand and adapt it as you progress and gain more exposure, it doesn’t have to be perfect, just get going
- Always ask questions, people are happy to give advice
- Outsource if you don't know something to ensure work is done to a high standard
- Be comfortable with trying things out; not everything is going to work out, but you have to be at peace with that
- Be up for failing. It is always better to have tried something and for it to fail than to not try at all; there is no shame in failure and you will always learn from it
- Try and block out external critics and focus on moving forward with your vision
- Be sure of your product and keep assessing the market
- Use an email marketing strategy to keep in touch with your customers
- Trust your gut feeling
If you’d like to contact Mariella, you can reach her on Mariella@alemdara.com
Head over to Speakpipe to leave your voice note for future guests too.
FF&M enables you to own your own PR.
Edited by Milun Haggipavlou. Recorded & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
- For contracts check out Law Depot.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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