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093 - Focus on the Problem
Manage episode 216410961 series 1316939
People don't buy unless they understand that they have a problem that needs to be solved. They don't buy because of how great the product or service is, they buy because it can help them solve a problem. The key to selling, especially when it comes to higher ticket services, is to get the buyer to understand that there is a problem that needs to be solved.
? How to shift the focus away from BS excuses and to the truth.
? How to use a "doctor" frame in sales.
? How to ask the right doubt-inducing questions.
And so much more...
Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business
Watch Mike's FREE Training - Book Your Brand - 5 Steps to Become an Authority and Grow Your Business
Join Tanya & Mike's Private Facebook Groups:
Tanya's Private FB Group for BADASS Women Entrepreneurs:
http://bit.ly/LadiesLivingCourageously
Mike's Private FB Group for Entrepreneurs that want to GROW THEIR BRAND WITH A BOOK
Learn More about Working With Tanya & Mike on their websites:
Wholehearted Business Coaching:
https://www.wholeheartedbusinesscoach.com/
Peacock Books:
100 episodes
Manage episode 216410961 series 1316939
People don't buy unless they understand that they have a problem that needs to be solved. They don't buy because of how great the product or service is, they buy because it can help them solve a problem. The key to selling, especially when it comes to higher ticket services, is to get the buyer to understand that there is a problem that needs to be solved.
? How to shift the focus away from BS excuses and to the truth.
? How to use a "doctor" frame in sales.
? How to ask the right doubt-inducing questions.
And so much more...
Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business
Watch Mike's FREE Training - Book Your Brand - 5 Steps to Become an Authority and Grow Your Business
Join Tanya & Mike's Private Facebook Groups:
Tanya's Private FB Group for BADASS Women Entrepreneurs:
http://bit.ly/LadiesLivingCourageously
Mike's Private FB Group for Entrepreneurs that want to GROW THEIR BRAND WITH A BOOK
Learn More about Working With Tanya & Mike on their websites:
Wholehearted Business Coaching:
https://www.wholeheartedbusinesscoach.com/
Peacock Books:
100 episodes
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