201. Little Spoon On Being The Leading DTC Brand and First End-to-End Platform for Kid’s Nutrition With Co-Founder Angela Vranich

How'd She Do That?

Today's guest is Angela Vranich, the co-founder and Chief Product Officer of Little Spoon, the leading DTC brand and first end-to-end platform for kid’s nutrition.

Today, Angela and her team are responsible for feeding millions of babies and kids each month, which is no small task. But just 6 years ago, Angela and her partner Ben didn’t have any customers - just an idea: to completely reinvent the baby food category, and make it something that parents could feel good about feeding their littles.
For me, you, and many of our listeners, the heavily preserved, shelf-stable baby food options we grew up eating were likely canned and jarred before we were even born! Launched in 2018, Little Spoon set out to change that by creating a clean, nutritious and convenient product that would nourish kids and make parents' lives easier - and revolutionize a category that shockingly hadn't changed in almost 100 years.

Today, the brand has scaled dramatically to offer food options for kiddos 6-months old to 10-years old, and has created an online community, Is This Normal? with modern advice and support for today’s generation of parents, which reaches nearly 2 million subscribers.
Angela is the brain behind the brand and all of the foods you see Little Spoon offer today, working to create options that will appease parents and picky eaters from their first bites through their big kid years. We know you'll love hearing her story brought to you by previous guests, Meli's Monster Cookies!

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