Ways To Sway: Secrets Of Influence And Personal Brand HR Trends With Game Changers, Presented By SAP podcast

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HR Trends with Game Changers, Presented by SAP »
Ways to Sway: Secrets of Influence and Personal Brand

9+ y ago 58:35

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The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring the impact your personal brand (yes, you already have one) might wreak as our knowledge economy segues into a social economy? The experts speak. Chris Heuer, Alynd: “Reputation: be known for what you know, how are you known, how you craft the story, and how you live your life.” Kare Anderson, SayItBetter.com: “Speak to their positive intent, especially when they appear to have none.” Jenny Dearborn, SAP: “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: start today, or else.” (Tom Peters) Join us for Ways to Sway: Secrets of Influence and Personal Brand

40 episodes

#Business #Careers #VoiceAmerica #Buzz Works #Bonnie D Graham