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Energy in 30 #20: Energy in 30: Account-based marketing for utilities
Manage episode 398757767 series 1943189
Content provided by ICF International Inc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ICF International Inc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tune in to Energy in 30, hosted by Joan Collins and David Meisegeier. In this episode, hear ICF experts Nancy Caplan and Kelly Zonderwyk talk about building utility customer connections with account-based marketing. Together, we discuss how the whole energy system is in the midst of a major transformation and how utilities are working to engage their customers during this transition.
Topics in today’s episode include:
- Building an opportunity for connectedness from a customer engagement perspective.
- The emotional side of customer decision-making.
- How to deliver relevant, personalized experiences for today's digital savvy customers.
- The data and customer insights needed to create targeted campaigns.
71 episodes
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Manage episode 398757767 series 1943189
Content provided by ICF International Inc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ICF International Inc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tune in to Energy in 30, hosted by Joan Collins and David Meisegeier. In this episode, hear ICF experts Nancy Caplan and Kelly Zonderwyk talk about building utility customer connections with account-based marketing. Together, we discuss how the whole energy system is in the midst of a major transformation and how utilities are working to engage their customers during this transition.
Topics in today’s episode include:
- Building an opportunity for connectedness from a customer engagement perspective.
- The emotional side of customer decision-making.
- How to deliver relevant, personalized experiences for today's digital savvy customers.
- The data and customer insights needed to create targeted campaigns.
71 episodes
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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continue reading
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…
continue reading
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continue reading
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…
continue reading
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Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
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continue reading
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