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#111. How Therapist Kim Lange Used Digital Products to Build Her Ideal Practice
Manage episode 426782709 series 3384312
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I have a treat for you today, folks. I’m talking to someone who has perfected the art of building her very own Ideal Practice©, and her story is nothing short of inspiring. 🥰
I’m talking to Kim Lange, a former teacher, child and adolescent therapist, and now digital product creator and mentor.
In this episode, you’ll hear how Kim took her knack for pulling together resources for parents and turned it into a thriving digital products business for therapists … with a few twists and turns along the way, of course!
After trying out different methods to connect with her clients, from courses to communities, Covid happened, forcing Kim to make quick changes in her practice just like the rest of us. Wanting to help, she started a free community to connect with other therapists who were also trying to figure it all out.
And then something really interesting happened... Kim realized that they were the ones who most needed her help. And that, as they say, changed everything.
Simply by listening to what her audience wanted, Kim built an entirely new business serving therapists instead of clients.
In this episode, you’ll hear:
- How Kim created a business that gave her the space and freedom she craved.
- How she was able to repurpose her old content into a new and more aligned format.
- What happens when your marketing doesn’t solve a real problem for your audience.
- Why it’s not always a good idea to follow others (and when it is).
- The unique product types that she came up with (no boring PDFs here, thank you!).
- What type of digital product or service to offer, depending on your audience size.
- How Kim was able to provide a full service to her audience, without doing all of the work (this is so clever!).
If you’ve ever considered adding digital products to your business, trust me, you do not want to miss this episode.
Give it a listen!
~Wendy
P.S. “Oh my gosh, I love this Wendy!“ If that’s what you find yourself saying as you listen, would you please share a little love with a 5 star review and a few words over on Apple Podcasts? Your support means more than you can imagine, and helps us get discovered by others who could use this kind of encouragement. Thank you! 🙏
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TODAY’S GUEST: KIM LANGE
Kim Lange is a Licensed Clinical Mental Health Counselor and the founder of Emotionanigans. She has over 23 years of experience guiding kids (and their caregivers) to understand fuzzy emotional concepts so they can navigate their emotional world and grow up loving who they are.
Her Website
Her Facebook Group
Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor
www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com
119 episodes
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