Episode 17 - You know who's selling, now here's the marketing you need!

If You List You Last Podcast

Episode Highlights:
- **Analysis System Recap:** Last episode's focus on agents' time, effort, and money for the best marketing ROI.
- **Marketing Systems:** Discussion on what marketing systems should look like and investment insights.
- **Real Estate Asset Advisors Group:** Invitation to join the Facebook group for sharing, discussions, and accessing documents mentioned.
Mortgage Market Update:
- **Interest Rate Insights:** Recent increases in interest rates affecting buyer qualifications.
- **Economic Observations:** Hiring drops in small to medium-sized businesses, growth in government, healthcare, and leisure sectors.
- **Interest Rate Outlook:** Inflation and interest rate projections.
Recommendations for Listing Agents:
1. **Targeting and Skip Tracing:** Identifying and reaching out to potential sellers through targeted zip codes or subdivisions.
2. **Social Media Strategy:** Utilizing Facebook and Instagram for custom audience ads.
3. **YouTube Ads:** Cost-effective advertising through videos or banner ads.
4. **Circle Prospecting Calls:** Engaging with neighborhoods using effective scripts.
5. **AI Utilization:** Narrowing down potential sellers with AI services.
6. **Direct Mail:** Emphasizing the importance of larger postcards for visibility.
7. **Email Drip Campaigns:** Setting up long-term campaigns with varied content.
8. **BombBomb Video Messages:** Personalized video messages for valuation offers.
9. **Door Knocking:** Personal outreach with valuable information to share.
10. **Sponsoring High School Sports:** Visibility through banners with a unique selling proposition (USP).
11. **Local Facebook Page Creation:** Engaging the community with relevant content.
12. **Neighborhood Garage Sale Promotion:** Organizing and promoting community events.
13. **Area-Specific Videos:** Creating content that highlights local activities and businesses.
14. **Open House Circle Prospecting:** Inviting neighbors and promoting to potential buyers.
15. **Google My Business Profile:** Establishing a local presence for targeted areas.
Marketing Budget Recommendation:
- **Investment Strategy:** Suggests spending 10-15% of Gross Commission Income (GCI) for growth.
#### Final Notes:
- **Expansion Plans:** Looking for motivated agents to build market share with listings in their communities.
- **Resources:** Links to business briefings, strategy calls, and a pre-release version of Bob's book.
Next Steps:
- Join the conversation in the Real Estate Asset Advisors Facebook group.
- For more information, visit [www.elevatebusinessbriefings.com](http://www.elevatebusinessbriefings.com) and [www.brainstormwithbob.com]
*Remember, if you list, you last! Catch you in the next episode for more insights.*

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com