Episode 18 - How you say it, is more important than what you say!

If You List You Last Podcast

• Introduction
  • Episode 18 of the "If You List, You Last" podcast by Bob Mangold, the listing coach.
  • Appreciation for listener support.
• Main Focus
  • A unique approach to scripting for listing presentations and prospecting, emphasizing the importance of how things are said over what is said.
• Community Engagement
  • Encouragement to join the Real Estate Asset Advisors Facebook group for discussions and topic suggestions.
• Mortgage Market Update
  • Discussion on the impact of interest rates on the real estate market.
  • Explanation of the relationship between inflation, the Consumer Price Index (CPI), Owner's Equivalent Rent (OER), and mortgage interest rates.
  • The misconception of easily refinancing to a lower interest rate in the near future.
• Sales Techniques
  • The significance of asking the right questions during listings and presentations to uncover the client's needs.
  • Strategies for establishing rapport and avoiding sales pressure.
• Listing Presentation Advice
  • Suggestions on conducting effective and efficient listing presentations.
  • The importance of focusing on the seller's needs and avoiding overwhelming them with unnecessary information.
• Client Interaction
  • Tips on communicating with potential clients, setting appointments, and managing expectations.
  • The value of determining a good fit between the agent and the seller.
• Professional Development
  • The role of role-playing in honing sales and presentation skills.
  • Invitation to join bi-weekly Elevate Business Briefings for more insights.
• Resources
  • Links to additional resources for further learning and improvement.

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com