You're In Control: How and When AI Can Be a Powerful Decision-Making Tool, with Kuang Xu

If/Then: Research findings to help us navigate complex issues in business, leadership, and society

If we can manage our emotions about AI, then it can be a powerful decision-making tool.

Artificial intelligence’s surge in power and accessibility has inspired polarized reactions. Some people are flocking to the technology with feverish excitement. Others can’t stay far enough away. Yet according to Kuang Xu, both of these responses might be the wrong ones.

"When people hear ‘AI,’ their brain kind of shuts down,” says Kuang, an associate professor of operations, information, and technology at Stanford Graduate School of Business. Whether someone feels exhilarated by the possibilities of AI or terrified by its uncertain impact, Kuang says these emotionally charged reactions are like “a fight or flight response,” inhibiting our ability to make good decisions.

Yet when implemented in strategic ways, AI can enable leaders to make decisions that are driven by data. With just a few simple lines of code, data becomes a powerful tool for businesses to leverage. “What decision can you change if you had the information?” Kuang asks. “Remember, at the moment, AI or data science is all about information. At the end of the day, even in the best case, you have to take that information and do something about it.”

It’s clear that artificial intelligence will integrate into every industry. Yet to harness its power, leaders need to make an emotional shift. They must, as this episode of If/Then: Business, Leadership, Society explores, move away from the fear of the change AI will bring, and instead see AI for the job it can do: provide data so leaders can make more informed decisions.

Key Takeaways:

• Effects of emotional stress: Emotional stress clouds our decision making about how we can best implement this tool.
• AI is a Tool, not a god: Organizations need to rise above the narrative that AI is an all-knowing oracle and reframe it as a tool for targeted decision-making.
• Think of AI as an intern: The tool can carry out tasks, but we still want to double check its work.

More Resources:

Kuang Xu, Associate Professor of Operations, Information & Technology

Stanford GSB stories featuring Kuang Xu:

• Class Takeaways - Data Science and AI Strategy
• Is Your Business Ready to Jump Into A.I.? Read This First.
• Kuang Xu Voices

If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.

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