How to Create Marketing That Boosts Your Know, Like, and Trust Factor

Imperfect Party

Have you heard of the know, like and trust factor? It’s a popular term in branding and sales and business in general. It’s all about how people need to know who you are, like you to stick around, and then you gotta build up that trust so that they stick around...and let’s be real, eventually buy from you!

Today I’m talking to Laura Rees, a brand strategist who works with small businesses to help them think about their brand as a sales tool instead of just a logo. She works with smart, fun entrepreneurs and business owners, and helps them build brands that sell so they can stop spending so much time hunting for customers and instead create a system that brings customers to them.

Let’s break down the know, like, and trust factor so we can get to the root of each section and really get a plan together for you to move forward with this stuff!

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