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Want your content marketing to be more captivating, fun, and rebellious? Wish you could stop posting so much on social media and just focus on creating amazing content that grows your business? You’re in the right place. Deanna Seymour is here to help you build a personal brand that you love and create high-quality content that showcases your big, bold personality. Both solo episodes and guest interviews will encourage you to reframe how you think about and create content. So you can make le ...
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Nobody’s perfect, let’s party! Join Deanna Seymour, a mom, a wife, and usually too tired to figure out what else, as she chats with other amazing humans about their imperfect journeys. Sometimes life can feel a little overwhelming, lonely, and challenging. Sprinkle in some self-doubt, body image crap and a little shame, and it can get downright sucky real quick. Deanna spent over three decades being uncomfortable in her own skin. After becoming a mom, she decided to call a truce with her bod ...
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Wear Wag Repeat: Grow Your Pet Industry Business Online

Tori Mistick | Dog Blogger, Digital Media Expert, Pet Business Coach

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Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable s ...
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Hey driven woman entrepreneur! You love owning your own business, but staying focused, managing your mindset, and making all the decisions on your own can be a challenge. Join business strategist, mentor, coach, and former psychotherapist Diann Wingert, for your weekly dose of no-BS straight talk that cuts through the hype and false promises and delivers both insights and actionable advice every week. The Driven Woman Entrepreneur Podcast alternates between straight-shooting solo episodes, g ...
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A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now. In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. P…
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Welcome to the seventh episode in the Entrepreneurs with ADHD series, an interview with my good friend, Cathy Rashidian, who is a corporate dropout turned ADHD coach and works with professionals and business owners. Cathy is one of my favorite thought partners and content collaborators (we have a monthly LinkedIn Live on ADHD-related topics like to…
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Welcome back to The Driven Woman Entrepreneur podcast! I’m your host, Diann Wingert, and today we're diving into a topic that's crucial for many of us: managing boredom as an entrepreneur with ADHD. While ADHD fuels creativity and innovation, it also means a low threshold for mundane tasks, making boredom a significant challenge. In this solo episo…
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Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence. In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These stra…
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Welcome to the fifth episode of the Entrepreneurs with ADHD series on the podcast. This week, I’m joined by my good friend, Dave Greenwood, a professional writer, author of two bestselling books on ADHD, podcaster, and consultant on burnout in the workplace. In this conversation, Dave and I candidly share our own experiences as well as what we have…
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Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what’s happening in my life, including my latest h…
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Welcome to the fourth episode of the Entrepreneurs with ADHD Series! In a world that often perceives ADHD solely through the lens of deficits and challenges, it's time to embrace a new perspective. In this solo episode, I will examine seven of the most common symptoms of ADHD, as listed in the DSM V (the current edition of the psychiatric manual) a…
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Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers? I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer! Listen to this episode of my Short Leash series and let me…
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Welcome to the third episode in Entrepreneurs with ADHD series. In this solo episode, I address the all too common challenge of having trouble getting our brain to focus on the task at hand and initiate taking action on it. The secret is understanding that there are really only four things that stimulate focus and action for the ADHD brain, called …
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Welcome to the second episode in Entrepreneurs with ADHD series. In this solo episode, I address common misconceptions about ADHD and whether traits associated with ADHD offer advantages or pose challenges in the entrepreneurial landscape. Drawing on my extensive background as a psychotherapist and business coach, I challenge listeners to consider …
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Today we are kicking off a shiny new series for Entrepreneurs with ADHD. Despite the growing number of entrepreneurs who identify with ADHD, there’s still a great deal of confusion and controversy. I turned to an expert in the field who is a professor of entrepreneurship who researches the impact of ADHD on entrepreneurship and also has ADHD himsel…
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In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice! We discuss how to build a community without relying 100% on social media. If you’re not a fan of s…
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Are you ready to embrace your “you-ness” and let your unique brilliance shine in your entrepreneurial journey? Today we are joined by returning guests Annie P Ruggles & Deanna Seymour, two of the most creative fun, and original entrepreneurs I know to talk about finding inspiration in unexpected places, converting your quirks into cash, and why bei…
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It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead! Here’s what you can expect from me this May: Guest Expert episode with content strategist Deanna Seymour (May 8) Wear Wag Repeat Society: Optimise your Welcome …
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In the field of business coaching, conventional wisdom dictates that success depends on choosing a target market niche and working exclusively with clients who fit the criteria so you can become known as a specialist. But what if a potential client wants to hire you, not for your expertise but for the qualities and skills you possess, not your nich…
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I love creating connections and getting to know super cool people on my podcast, over years of different variations of my podcast. Recently, I have been experimenting with how much content I put out, and how many episodes I put out, and I am trying to decide what is crucial in supporting my business and what may be taking up a bit too much of my en…
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" …
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I just couldn’t wrap up the Self Care series without talking about neurodiversity, masking, and mental health, and the perfect person for conversation is fellow therapist, coach, podcaster, speaker and advocate, Pasha Marlowe. In this vulnerable episode, you'll hear about the challenges and advantages of masking, understand the emotions of being ne…
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In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. My favorite ESP is ConvertKit (that's my affiliate link). Next, I'm sharing 6 of my favorite p…
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In this episode of the Self Care Series, I’m excited to share my conversation with meditation teacher, Jude Star. We are both entrepreneurs, psychotherapists, and adults with ADHD who practice meditation and mindfulness. Many people with ADHD are confused or intimidated by meditation, have struggled to figure it out, or flat-out refuse to try, even…
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Ever wondered what it takes to create a year's worth of podcasts? 365 episodes of commitment, content, and sprinkles of life lessons. Suzanne Culberg is doing just that, and she's sharing her take on podcasts, business "norms", and boundaries. Suzanne Culberg is the unstoppable force behind "The Nope Coach" podcast. She is bringing daily doses of w…
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On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. These five…
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If you are looking for a sustainable way to a healthier life with less emphasis on food, that is also good for your brain, this episode is for you. I invited primal health and intermittent fasting coach, Marisa Moon to join me for this episode of the Self-Care Series and this interview is about so much more than wellness. Marisa was one of my first…
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Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfa…
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If you are finding it hard to fit exercise into your busy life, maybe you are overcomplicating things and engaging in all-or-none thinking. But, in spite of what you’ve heard, or what your mind is telling you, walking just might be the perfect way to become more active, has the lowest barrier to entry, and requires the least equipment. In this epis…
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Kellita Maloof, a conscious burlesque mentor who captivated me through her TED Talk and documentary, is joining me on the podcast to share how she guides women to show up as their true selves, bringing vulnerability and raw power to the stage. She advocates for a delicate balance, urging us to utilize our thoughts as tools to support our aspiration…
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/ Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment op…
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The number of women who are questioning whether they are experiencing burnout, perimenopause, undiagnosed ADHD, or even early-onset Alzheimers is at an all-time high. A lot of us are struggling and there is so much crossover between the symptoms of these conditions. Each of them affects our body, mind, and brain, so sorting things out is far from s…
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What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence 4 steps you can take to create more financial independence in your pet business and your life. This is part of …
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It’s no secret that most small business owners struggle to get enough sleep, as do those of us with ADHD, and the majority of women over 40 have trouble sleeping due to hormonal changes and the complexity of their lives. But getting enough sleep is not just the key to fewer dark circles and less coffee consumption. Adequate amounts of quality sleep…
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What would you do if you woke up one day and your social media accounts were *poof* gone? What would happen to your business? When Kathleen Oh was deleted from Instagram, with no customer service to call, and no one to help her recover the account, she was scared and hurt. As creators, we often think that it is a mutualistic relationship between us…
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Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating c…
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In today’s competitive market, many small business owners, especially those engaged in professional services, are experiencing burnout. The overwhelm and exhaustion can stem from a multitude of reasons, including working with clients who don't meet expectations, struggling to maintain a healthy balance between work and personal life, and feeling th…
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In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update. Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear …
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Can you believe it? We're celebrating the monumental 200th episode of *The Driven Woman Entrepreneur* podcast! I’m your host, Diann Wingert, and I want to take a moment to express my heartfelt gratitude to you as a listener for being on this incredible journey with us. Your support, reviews, and shares have helped us grow this listening community i…
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Are you tired of hearing the same old "be consistent" advice? I have mapped out 5 fresh reasons why consistency can benefit YOU as a content creator. Spoiler: It's not just about making the algorithm happy. Learn how consistency can build trust, strengthen your brand identity, clarify your messaging, establish your expertise, and even give you the …
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The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Check out my Top 3 Money Books: Profit First by Mike Michalowicz We Should All Be Millionaires by Rachel Rodgers Buy the Change You Want to See by Jane Mosbacker Morris Check out these bo…
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This client success story episode features Andrea Klunder, an award-winning podcast agency owner and creative entrepreneur. Andrea was a regular, but casual listener of this podcast until she realized she was on the brink of burnout, and knew she needed help to turn things around. Her agency was growing, she had a rockstar team, but she was exhaust…
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Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair! Today, I'm sharing 6 actionable strategies to make extra cash…
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Most podcasts for female solopreneurs focus on the more fun aspects of being your own boss, like flexibility, creativity, and building a business based on passion and purpose. Unfortunately, we really limit our success and sustainability if we neglect the “back end” of our business, the unsexy stuff like tax election, business finances, and account…
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Kacey Hayes shares her best tips on how to achieve the ultimate goal of podcast pitching... How can I make it as easy as possible for them to say yes in a short amount of time? Check out this episode for juicy details about one-sheets, personalizing pitch emails, setting up a Spotify playlist, creating collaborative relationships, and discussing ho…
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In this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. But don’t tune out if you’re not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You’ll le…
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There are six common patterns of beliefs and behaviors that tend to hold female entrepreneurs back, particularly those with ADHD tendencies, and in this straight-talking solo episode, I am going to discuss what to watch for, why they happen and most importantly, what to do about it. Some of us are lucky to just have one of them, but these patterns …
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In this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business. We're sticking with the Q1 Money theme! New guest expert episode with Julie Swan: The Numbers You Need to Know in Your Pet Business [Coming Feb 14] Julie is featuring on my Top 10 Lessons I've Learned From My Podcast Guests Freeb…
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Did you know that despite the pressure to scale and grow indefinitely, the majority of businesses are small, and that most female entrepreneurs do not reach six figures? We discuss this and much more in this eye-opening episode with BS-free business consultant, Maggie Patterson! Maggie and I dig into the myths and hype that lead small business owne…
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Adrienne Kmetz is a content creator who is constantly learning and adapting to the wild world of search engine optimization. She understands the importance of speaking the language of the user and creating fresh, valuable content that effectively answers their questions. Ready to level up your SEO game? In this convo with Adrienne Matz, we debunked…
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The Driven Woman Entrepreneur Podcast is coming up on 200 episodes, it is time for a rebrand and I need your help. In this behind-the-scenes solo episode, I share where I am in the process of rebranding the podcast, as well as how I recognized that it is time, and some helpful advice for avoiding boredom and staying consistent. If you're an aspirin…
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The number of entrepreneurs talking about burnout, saying they have a love-hate relationship with social media or wishing they could just opt out altogether, but worry about possible negative consequences just keeps growing, but it’s undeniable that social media is a part of our lives, and the marketing of our small businesses. I have certainly bee…
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Christina Torres is a copywriter who is all about finding your vibe and bringing a true voice to her work. Stop typing like a robot and listen to some great tips from Christina on how to sound like you, and find your voice! Finding your voice is not just about writing how you speak. It's about understanding the impact your voice has, the resonance …
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Introducing Quick Tips. Or Short Tails. Or... suggest a better name for this series! Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet. Today I'm sharing a 14-Day challenge to manifest money miracles and …
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