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How to govern digital product development

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Manage episode 392854684 series 2884345
Content provided by Paul Heller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Heller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, I dive into governing digital products using an agile development approach. I discuss the challenges of transitioning from physical products to digital products and how the traditional phase gate model can be adapted to suit the unique needs of digital product development. I outline a four-gate process model that includes decision points such as funding development, MVP review and reconfirmation, decision to launch, product review, and strategic adjustment. I emphasize the importance of cross-functional alignment and understanding throughout the development process and highlight the need for regular review meetings to ensure the product's success in the market. Join me as I explore the intricacies of governing agile development and provide insights into how companies can effectively manage their digital product development.

"So much failure happens here because the product is ready and the company is not."

~Paul Heller

Today on Innovation Talks:

  • The success of launching a digital product relies on the readiness of the entire company, not just the product itself.
  • PhaseGate principles, which are used to manage and reduce risk in product development, can be applied to digital products as well.
  • The four primary gates: decision to fund development, MVP review and reconfirmation, decision to launch, and product review and strategic adjustment.
  • The MVP review and reconfirmation gate is crucial for understanding and adapting to changes in the product, market, and competitive landscape.
  • The decision to launch gate focuses on assessing the readiness of the company as a whole.

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

  continue reading

190 episodes

Artwork
iconShare
 
Manage episode 392854684 series 2884345
Content provided by Paul Heller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Heller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, I dive into governing digital products using an agile development approach. I discuss the challenges of transitioning from physical products to digital products and how the traditional phase gate model can be adapted to suit the unique needs of digital product development. I outline a four-gate process model that includes decision points such as funding development, MVP review and reconfirmation, decision to launch, product review, and strategic adjustment. I emphasize the importance of cross-functional alignment and understanding throughout the development process and highlight the need for regular review meetings to ensure the product's success in the market. Join me as I explore the intricacies of governing agile development and provide insights into how companies can effectively manage their digital product development.

"So much failure happens here because the product is ready and the company is not."

~Paul Heller

Today on Innovation Talks:

  • The success of launching a digital product relies on the readiness of the entire company, not just the product itself.
  • PhaseGate principles, which are used to manage and reduce risk in product development, can be applied to digital products as well.
  • The four primary gates: decision to fund development, MVP review and reconfirmation, decision to launch, and product review and strategic adjustment.
  • The MVP review and reconfirmation gate is crucial for understanding and adapting to changes in the product, market, and competitive landscape.
  • The decision to launch gate focuses on assessing the readiness of the company as a whole.

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

  continue reading

190 episodes

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