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IEP 20: Learn from the Best: How Tony “Stark” Policci Generated Over $500 Million in Sales with His Persuasive Copy
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Do you want to learn how to write copy that converts from one of the best in the business?
Then you don’t want to miss this episode of the Innovative Entrepreneurs Podcast, where I interview Tony “Stark” Policci, a veteran direct response copywriter and marketing strategist who has helped many of the world’s leading companies, thought leaders, and entrepreneurs generate over $500 million in sales with his persuasive copy.
Tony is also the author of The Wise Guys Copywriting Handbook, a bestselling book that teaches how to write compelling marketing messages that sell. He is the founder of The Copy Avengers, a team of copywriters who help businesses with their marketing challenges. He’s been published in trade magazines USA Today, The Wall Street Journal, and Entrepreneur Magazine.
In this interview, Tony shares his insights and secrets on:
- How Tony took the leap and went out on his own as a copywriter and marketer
- How Tony got started in copywriting and marketing and what inspired him to pursue this career
- What are some of the biggest challenges and opportunities for copywriters and marketers today in the digital age
- What are some of the best practices and principles for writing copy that sells, such as understanding your audience, crafting a unique selling proposition, using emotional triggers, and testing your copy
- What are some of the common mistakes or pitfalls that copywriters and marketers should avoid, such as being boring, vague, or dishonest
- What are some of the projects or clients that Tony is most proud of or excited about
- How Tony keeps his copywriting skills sharp and up to date by reading books, studying successful campaigns, and practicing his craft every day
- Who Tony thinks is the most innovative entrepreneur that influences him and why he admires them
You don’t want to miss this episode if you want to learn how to write a copy that converts from one of the best in the business. Tune in now and discover how you can become a wise guy (or gal) of copywriting!
If you enjoyed this episode, please subscribe to the show on your favorite podcast app and leave a rating and review. It really helps me reach more listeners like you. You can also share this episode with your friends and followers on social media. Thank you for listening and I’ll see you in the next episode!
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