Ep. 199 - Jeremy Blalock, Adalo's CEO on Innovating with No-Code Mobile App Tools

Inside Outside Innovation

On this week's episode, we sit down with Jeremy Blaylock, CEO and co-founder of Adalo. Adalo is the no-code tool that allows you to build functioning mobile apps. On our discussion, we talk about the whole no-code movement, what it takes to build a startup in St. Louis, and some of the trends that he's seeing in the world of mobile software development.

Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. I'm your host, Brian Ardinger, founder of InsideOutside.IO, a provider of research, events, and consulting services that help innovators and entrepreneurs build better products, launch new ideas, and compete in a world of change and disruption. Each week we'll give you a front-row seat to the latest thinking tools, tactics, and trends, in collaborative innovation. Let's get started.

Interview Transcript

Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and as always, we have another amazing guest coming to us from St. Louis, Missouri is Jeremy Blaylock. Jeremy is the CEO and cofounder of Adalo. Welcome, Jeremy.

Jeremy Blalock: Thanks for having me.

Brian Ardinger: How are you doing?

Jeremy Blalock: Hunkering down but got lots of groceries and ready to stay at home for awhile.

Brian Ardinger: Excellent. Yes. For the audience out there that may not be familiar with you and Adalo, why don't we get them up to speed? As a lot of people know on this podcast, we talk a lot about some of the new innovations that are going on, and Adolfo, I think is one of those innovations in the no code space. I wanted to bring you on to talk about that. Let's get started by telling us a little bit about what is Adalo.

Jeremy Blalock: Adalo is, as we put it, the easiest way to build a mobile app without knowing how to code. You can build mobile and now actually web apps, apps that do things from being social networks or marketplaces, you know a variety of other types of things. Things like, there's an app that a university built that students use to check their grades for the classes. You can build those apps without knowing how to code, generally through our web editor and then publish them to the iOS and Android app stores.

Brian Ardinger: Tell us a little bit about your background and how you got started in this.

Jeremy Blalock: I'm a software engineer by training. I started writing code when I was in middle school, you know, back in the mid two thousands. I built a lot of websites and a couple of mobile apps and just always kind of was interested in building things that you could watch and have people use. And it always fascinated me. Before I started Adalo, I went and worked at a couple of other companies. I started one startup that I was the head of product for, and then after that, I worked at a company called Synack that we've met along the way, and I led one of their engineering teams. And it was kind of through that process, that I saw that there was this whole evolution of prototyping tools, tools like Envision, Sigma, Framer, that let you build these extremely high fi prototypes that he looked and felt like real apps, but lacking any actual functionality. That was my inspiration to actually go and try to build something that felt like a prototyping tool and was still easy to use like that, but then lets you build a real app with real functionality, you could actually publish to real users.

And so, I started working on Adalo in 2017. And really just started by, looking at what the prototyping tools were doing and taking those functionalities and then building on top of that. We launched to our first-ever users at the end of 2017. We then open up a beta and had a few more users come in and really walk them through the process, intensely with a lot of input from us. As we kept growing, we opened up signups and some are 2019 and then and in Fall we did our big launch and got a lot more people using the products. Now the numbers are 10 times what they were then, but it's been crazy to see that whole thing grow.

Brian Ardinger: Tell us a little bit about some of the types of projects that have been built on Adalo.

Jeremy Blalock: I was looking at a really cool one today. It was a guy who built an app for his son to manage his personal finances. That was like, wow, I never thought this was a thing where he is the bank and his son is the client of the bank. There's a wide variety. Like I mentioned, there's been a couple of schools, universities and high schools. have apps where students can check their grades. That's a big category for some reason. Now there's a lot of two-sided marketplaces, things like the Etsy and eBay type of setups. There are a lot of apps in the personal wellness space. Things from psychological wellness to anything related to that. And then there was a lot of productivity apps within companies, so streamlining various workflows. That's what seems to happen within more of the companies.

Brian Ardinger: I've seen some other startups that are using your platform as well Tovala comes to mind. The smart oven out of Chicago who provides meals and stuff through the platform. Let's talk a little bit about this whole no-code movement. What do you think is changing out there? What are the trends that you're seeing in the space?

Jeremy Blalock: When I started working on this, there wasn't really the no-code movement there is today. There were definitely people working on this and thinking about these problems, but it really wasn't at the scale that it is now. There were tools like Bubble that had been around for a while, and I think we see as a competitor, but you know, we're friendly with them. We'd like to see everybody succeed. I think that what's really happened is that people started to embrace the idea that you don't need to have a technical cofounder or technical team to build a product and get your first users. And I think that's a big mindset shift that's happened since we started the company.

Originally it was trying to convince people and now it's just trying to facilitate that. You know, obviously it's necessary for this to get big over time, is that people really embrace this. But it happened first with websites, with Squarespace and WordPress. They became the de facto way of making your startup's website. Tools like Webflow, FirstStudy and Further, but I think now that's starting to happen also with apps. You don't necessarily need to hire an engineer. You can just do it yourself. And then test and iterate.

Brian Ardinger: You're a developer by trade. There's a lot of controversy in the no-code low code. When do you need developers? When don't you, and that? You're building tools to specifically solve that problem of a nontechnical co-founder, spinning some things up. What are some of the objections or things that you've seen that why you should go no code versus hiring your own development team? What are some of the things that you've seen in that space?

Jeremy Blalock: One thing we're really trying to do is make it possible to leverage code when you need to. One thing that we're working on right now, that's the big focus is our component marketplace. So that will let people build, react and react native components that plug into our platform as plugin and ...