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94. The Committed Innovator: Amy Brooks of the NBA

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Listen to the podcast (duration: 32:01) > The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. Amy Brooks is the NBA’s first chief innovation officer. She oversees innovation initiatives across four leagues—the NBA, the Women’s National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K League—and has used the difficulties of the pandemic as an opportunity to experiment. In this episode of our Committed Innovator series, she shares with McKinsey’s innovation leader Erik Roth her organization’s numerous new projects that have spurred growth despite unprecedented constraints around live games.

Discover our latest insights and join more than 92,000 influential professionals who are part of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/

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292 episodes

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Manage episode 297833081 series 2450099
Content provided by 305709. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 305709 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Read more >
Listen to the podcast (duration: 32:01) > The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. Amy Brooks is the NBA’s first chief innovation officer. She oversees innovation initiatives across four leagues—the NBA, the Women’s National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K League—and has used the difficulties of the pandemic as an opportunity to experiment. In this episode of our Committed Innovator series, she shares with McKinsey’s innovation leader Erik Roth her organization’s numerous new projects that have spurred growth despite unprecedented constraints around live games.

Discover our latest insights and join more than 92,000 influential professionals who are part of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

292 episodes

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