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Building Brand Loyalty Through Content With Jordan Cox
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Jordan Cox is the Digital Marketing Manager at Gates Automotive, a prominent automotive retail group located in northern Indiana. With a strong passion for innovative marketing strategies, Jordan plays a role in the company's success by overseeing various aspects of digital marketing, including social media, content creation, web design, user experience, branding, and event creation. One of his notable achievements includes creating and producing the podcast, Car Talk, presented by Gates Automotive.
In this episode…In today's competitive market, developing the right marketing strategy is critical to survival. Dealerships have an uphill task ensuring that they remain top of mind for their audience to stay in business.
To beat the competition, be creative in your sales and marketing strategy. Give your customers more value by not only providing exceptional products but also building brand loyalty. Jordan Cox and his team at Gates Automotive leverage the power of podcasting to tell their story. It is essential to experiment to find out what works and does not, and make changes where necessary.
In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Jordan Cox, the Digital Marketing Manager at Gates Automotive, to talk about building brand loyalty through content. They also discuss spinning podcast content for various media, Gates Automotive's marketing strategy, and the evolution of Fullpath.
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