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Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo
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In this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.
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