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[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena
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In this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.
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