A myriad of AI, science, and technology experts explore the real challenges and enormous opportunities facing entrepreneurs who are building the future of health. Raising Health, a podcast by a16z Bio + Health and hosted by Kris Tatiossian and Olivia Webb, dives deep into the heart of biotechnology and healthcare innovation. Join veteran company builders, operators, and investors Vijay Pande, Julie Yoo, Vineeta Agarwala, and Jorge Conde, along with distinguished guests like Mark Cuban, Greg ...
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Episode 29 - Elyse's Corner: Drug Advertising
Manage episode 445085874 series 3506573
Content provided by Debbie and Elyse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Debbie and Elyse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we’re back in Elyse’s corner, with the marvellous shiny rocks, which today will go unpolished! Instead, we’re talking about direct to consumer advertising for prescription and over the counter drugs - the history of it, and why does it happen in such a limited number of places worldwide?
Remember, you can get in touch with us via clinical.research.intro@gmail.com. Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm!
Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/
References -
Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications
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Ad spending in dietary supplements category
How advertisers are building up their cannabis ad budgets
Manufacturer Spending on Direct-to-Consumer Advertising for Pharmaceutical Products
43 episodes
ShareManage episode 445085874 series 3506573
Content provided by Debbie and Elyse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Debbie and Elyse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we’re back in Elyse’s corner, with the marvellous shiny rocks, which today will go unpolished! Instead, we’re talking about direct to consumer advertising for prescription and over the counter drugs - the history of it, and why does it happen in such a limited number of places worldwide?
Remember, you can get in touch with us via clinical.research.intro@gmail.com. Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm!
Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/
References -
Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications
Pharma and healthcare industry advertising in the U.S. - statistics & facts
Ad spending in dietary supplements category
How advertisers are building up their cannabis ad budgets
Manufacturer Spending on Direct-to-Consumer Advertising for Pharmaceutical Products
43 episodes
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Intro to Clinical Research
1 Episode 43 - ICH GCP (R3): The New Version for 2025! 47:59
47:59 
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Play Later Play Later Lists Like LikedYou may have heard us talk about GCP before, the international standard for the conduct of clinical studies globally. But, there’s a new version on the block! This episode is all about why the changes were needed and how they look in practice. Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ References - https://www.ema.europa.eu/en/documents/scientific-guideline/ich-e6-r3-guideline-good-clinical-practice-gcp-step-5_en.pdf…
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Intro to Clinical Research
Episode 42 In this episode, the unexpected third part in our “Historical Stuff” series, Debbie is going to tell Elyse about some tragedies in clinical trials, what occurred, what we learned and the consequences of them. So, heads up, definitely a content warning for this episode, it will include medical outcomes, death (including deaths of children), fetal development, torture, unethical conduct, medical racism (racism in general) - just a whole mixed bag of really terrible stuff. If that doesn’t sound like something you want to listen to, feel free to give this one a miss. Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Resources/ references - Japan & Atomic Bomb experiments - https://web.archive.org/web/20130210011533/http://docs8.chomikuj.pl/2097817100,PL,0,0,Hiroshima---Atomic-Victims-as-Human-Guinea-Pigs-(criminal-Japan%E2%80%99s-National-Institute-of-Health-(JNIH)-Prof.-Shingo-Shibata-1996).pdf Nigeria & Pfizer - https://pmc.ncbi.nlm.nih.gov/articles/PMC1119465/ https://www.washingtonpost.com/wp-dyn/content/article/2006/05/06/AR2006050601338.html Puerto Rico & Contraceptive Pill - https://www.pbs.org/wgbh/americanexperience/features/pill-puerto-rico-pill-trials/ Retinoids podcast - https://podcasts.apple.com/gb/podcast/ep-156-retinoids-part-1-how-it-started/id1299915173?i=1000675737651 Research misconduct (actual and alleged) https://www.ncbi.nlm.nih.gov/books/NBK475955/ Stolen: Surviving St Michael’s https://open.spotify.com/episode/2BllRP1ZQRKq2lxfpLUhzA…
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Intro to Clinical Research
Pharmacovigilance is a big work that we’re going to break down in this episode, to look at the data around safety events, or patient experienced side effects in clinical trials and after a drug is on the market. Where does the data come from, and what is done with it. We are going to dive into the WHO definition of pharmacovigilance, and look out for a special appearance from our favourite shiny rock! Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/…
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Intro to Clinical Research
Episode 40 In this episode, we’re back in Elyse’s corner (hooray!), and today, we’re talking about a hot topic in the US: Bird flu. AKA why my eggs so spensy? Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Resources/ references - https://www.tandfonline.com/doi/full/10.1080/21505594.2024.2343931?src=recsys https://respiratory-therapy.com/products-treatment/pharmaceuticals/clinical-trials/fda-oks-phase-1-trial-mrna-vaccine-h5n1-avian-flu/ https://www.tandfonline.com/doi/full/10.1586/14760584.2013.811178 https://pmc.ncbi.nlm.nih.gov/articles/PMC9027673/ https://www.clinicaltrialsarena.com/news/traws-trials-h5n1-drug/?cf-view&cf-closed https://www.efsa.europa.eu/en/topics/topic/avian-influenza https://efsa.onlinelibrary.wiley.com/doi/full/10.2903/j.efsa.2025.9191 https://www.wattagnet.com/poultry-meat/diseases-health/avian-influenza/article/15707933/avian-flu-confirmed-on-poultry-farms-in-13-european-countries https://www.cdc.gov/media/releases/2025/m0106-h5-birdflu-death.html…
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Intro to Clinical Research
1 Episode 39 - Clinicians in Clinical Research 56:38
56:38 Play Later Play Later Lists Like Liked56:38
Play Later Play Later Lists Like LikedToday, we’re talking about the type of clinical staff that are often involved in Clinical Research - including Doctors, Nurses, Pharmacists and quite a few more! We’re going to consider what their work as part of research looks like, how it may differ from their usual clinical work and what the benefit is for them. Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/…
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Intro to Clinical Research
It is finally time for our long awaited second Q&A episode! We throw questions at each other, though honestly Debbie does answer most of them. Huge thanks to everyone who submitted a question - don’t hesitate to send any more you may have to our email address! Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Resources: Revolutionizing healthcare: the role of artificial intelligence in clinical practice - https://bmcmededuc.biomedcentral.com/articles/10.1186/s12909-023-04698-z Dosing by weight and the morning after pill - https://pmc.ncbi.nlm.nih.gov/articles/PMC4500687/ https://accpjournals.onlinelibrary.wiley.com/doi/abs/10.1002/j.1875-9114.2012.01108.x#:~:text=Dosing%20based%20on%20body%20weight,not%20increase%20with%20body%20size.…
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Intro to Clinical Research
In this episode, we’re looking at another fundamental topic central to the conduct of clinical research, which is the Inclusion and Exclusion criteria that are used to determine if a patient is allowed to participate in a clinical trial (after they’ve consented, of course!) What kind of things are used to include or exclude patients, and why might there be a LOT of them? Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/…
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Intro to Clinical Research
1 Episode 36 - A Research Site: A Day in the Life 52:57
52:57 Play Later Play Later Lists Like Liked52:57
Play Later Play Later Lists Like LikedIn this episode, we’re reprising some information we’ve talked generally about before, but with a new perspective - how an average day looks for a site conducting clinical research. Spoiler alert - there’s no such thing as an average day for a clinical research site! Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/…
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Intro to Clinical Research
For this episode, we’re taking an enormous detour from our normal content and diving into the philisophody or philisophities ravine, with our wonderful friend Andy. We talk about what philosophy is and why it is important to medical research, whilst investigating discussions around consent, cancer treatment, trauma and pain. Stay tuned at the end for an outtake right when we started recording :) Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Reading Andy recommends - "Writing History Writing Trauma" by Dominic LaCapra and "The Body in Pain" by Elaine Scarry…
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Intro to Clinical Research
1 Episode 34 - Elyse's Corner: The Forbidden Topic 1:03:27
1:03:27 Play Later Play Later Lists Like Liked1:03:27
Play Later Play Later Lists Like LikedIn this episode, we’re back in Elyse’s corner, and today, we’re talking about how governments and politics in general influence medical research and how it is conducted. Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Resources - https://acrpnet.org/2024/08/15/the-politics-of-health-how-elections-will-impact-the-life-sciences Research investment in the UK - https://www.gov.uk/government/news/uk-secures-400-million-investment-to-boost-clinical-trials https://www.cancerresearchuk.org/about-cancer/find-a-clinical-trial/how-clinical-trials-are-planned-and-organised/how-clinical-trials-are-funded The articles Elyse referred to - https://www.nature.com/articles/s41599-022-01269-3#Abs1 https://journals.sagepub.com/doi/full/10.1258/jrsm.2008.070373 https://pmc.ncbi.nlm.nih.gov/articles/PMC3487230/#sec1-5 https://pmc.ncbi.nlm.nih.gov/articles/PMC10741248/ https://pmc.ncbi.nlm.nih.gov/articles/PMC2739020/#b10…
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Intro to Clinical Research
We have looked previously at what is needed to start a study, and so today we’re learning what is needed at the other end, when a study is ending. What happens when the patients are completed and we’re trying to wrap everything up? How do studies end and what should be done at that point? Listen to find out! Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/…
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Intro to Clinical Research
1 Episode 32 - Prejudice, Discrimination and Healthcare Impact Part 2 55:49
55:49 Play Later Play Later Lists Like Liked55:49
Play Later Play Later Lists Like LikedReturning for the second part of this episode, we start with recapping what we talked about in part 1 - although if you missed it you really should go back and listen to Ep30. We’re particularly looking at the healthcare impacts of inequality - why does it matter? And how these things are exacerbated by research. We hope you also note where our shiny rocks are appropriately polished to avoid any fines! Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Resources - https://www.aamc.org/news/how-we-fail-black-patients-pain https://www.ncbi.nlm.nih.gov/pubmed/22239747 https://www.kingsfund.org.uk/insight-and-analysis/long-reads/what-are-health-inequalities#inequalities-in-life-expectancy https://www.ncbi.nlm.nih.gov/books/NBK584392/ https://pubmed.ncbi.nlm.nih.gov/37676096/ https://www.hra.nhs.uk/planning-and-improving-research/best-practice/people-centred-clinical-research/people-centred-clinical-research-infographic/ Books - Invisible Women - Caroline Criado Perez Inflamed - Rupa Marya and Raj Patel Doing Harm - Maya Dusenbery Divided - Annabel Sowemimo…
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Intro to Clinical Research
1 Episode 31 - Technology in Clinical Research 1:01:57
1:01:57 Play Later Play Later Lists Like Liked1:01:57
Play Later Play Later Lists Like LikedWhat is technology and how is it used in research? How can we, or should we, be using all of the data collected about us for research, and what are the ethical dangers of this? What rules are in place around the handling of our healthcare data? All questions we try and tackle in this episode. We’ll get back to Prejudice, discrimination and healthcare impacts next time! Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Resources - https://ourfuturehealth.org.uk/ https://healthdatagateway.org/en…
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Intro to Clinical Research
1 Episode 30 - Prejudice, Discrimination and Healthcare Impacts part 1 59:25
59:25 Play Later Play Later Lists Like Liked59:25
Play Later Play Later Lists Like LikedDo we have an equitable or equal society? What even do those words mean? And why do we care - what possible impacts could those things have on people and/ or their healthcare outcomes? The answer - A LOT! We start to tackle this in this episode, part 1, with more to follow in part 2! Also, keep your ears peeled for a very brief outing for our favourite shiny rock! Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ Resources - https://www.aamc.org/news/how-we-fail-black-patients-pain https://www.ncbi.nlm.nih.gov/pubmed/22239747 https://www.hra.nhs.uk/planning-and-improving-research/best-practice/people-centred-clinical-research/people-centred-clinical-research-infographic/ Books - Invisible Women - Caroline Criado Perez Inflamed - Rupa Marya and Raj Patel Doing Harm - Maya Dusenbery Divided - Annabel Sowemimo…
I
Intro to Clinical Research
1 Episode 29 - Elyse's Corner: Drug Advertising 1:04:40
1:04:40 Play Later Play Later Lists Like Liked1:04:40
Play Later Play Later Lists Like LikedIn this episode, we’re back in Elyse’s corner, with the marvellous shiny rocks, which today will go unpolished! Instead, we’re talking about direct to consumer advertising for prescription and over the counter drugs - the history of it, and why does it happen in such a limited number of places worldwide? Remember, you can get in touch with us via clinical.research.intro@gmail.com . Please feel free to send questions, comments and compliments for Elyse to read out on the pod. It’s fun to make Debbie squirm! Credit to our friend Sam Winnie for their awesome and cute music. Check out their work at https://www.samwinnie.com/ References - Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications Pharma and healthcare industry advertising in the U.S. - statistics & facts Ad spending in dietary supplements category How advertisers are building up their cannabis ad budgets Manufacturer Spending on Direct-to-Consumer Advertising for Pharmaceutical Products AMA press release Nov 2015 Advertising and the promotion of medicines in the UK…
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Similar to Intro to Clinical Research
A myriad of AI, science, and technology experts explore the real challenges and enormous opportunities facing entrepreneurs who are building the future of health. Raising Health, a podcast by a16z Bio + Health and hosted by Kris Tatiossian and Olivia Webb, dives deep into the heart of biotechnology and healthcare innovation. Join veteran company builders, operators, and investors Vijay Pande, Julie Yoo, Vineeta Agarwala, and Jorge Conde, along with distinguished guests like Mark Cuban, Greg ...
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This Week in Microbiology is a podcast about unseen life on Earth hosted by Vincent Racaniello and friends. Following in the path of his successful shows 'This Week in Virology' (TWiV) and 'This Week in Parasitism' (TWiP), Racaniello and guests produce an informal yet informative conversation about microbes which is accessible to everyone, no matter what their science background.
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