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American Eagle Chief Marketing Officer Craig Brommers – Moving at the speed of Gen Z
Manage episode 378035222 series 2923054
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In this episode, GALE Chief Brand and Experience Officer Winston Binch and American Eagle Outfitters CMO Craig Brommers discuss how the retail juggernaut has embraced a fluid brand strategy to move at the speed of Gen Z, what it means to be a data-inspired company and driving record-breaking loyalty through its rewards program.
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