American Eagle Chief Marketing Officer Craig Brommers – Moving at the speed of Gen Z
Manage episode 378035222 series 2923054
In this episode, GALE Chief Brand and Experience Officer Winston Binch and American Eagle Outfitters CMO Craig Brommers discuss how the retail juggernaut has embraced a fluid brand strategy to move at the speed of Gen Z, what it means to be a data-inspired company and driving record-breaking loyalty through its rewards program.
21 episodes