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Jaffe Juice #187 - Fyre Sale

 
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Manage episode 226251648 series 1760
Content provided by Joseph Jaffe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joseph Jaffe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

FyreA Rant of the Week dedicated to the now infamous Fyre Festival that is doing its rounds on Netflix and Hulu with a pretty scathing documentary.

In this episode, I really focus on the Influencer Marketing component of the fiasco.

This week, it was announced that Supermodel "influencers" including Bella Hadid, Hailey Bieber, Emily Ratajkowski, Elsa Hosk and Kendall Jenner are going to be subpoenaed (as well as their agencies).

What role did they play in promoting this debacle? Should they have done more due diligence? Where was the disclosure? Will this destroy influencer marketing as we know it (and is that a good thing)?

I'll discuss this and cross-reference a post from Jim Tobin who gave his lessons learned.

Listen direct here or subscribe here.

  continue reading

10 episodes

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Jaffe Juice #187 - Fyre Sale

Jaffe Juice

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Manage episode 226251648 series 1760
Content provided by Joseph Jaffe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joseph Jaffe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

FyreA Rant of the Week dedicated to the now infamous Fyre Festival that is doing its rounds on Netflix and Hulu with a pretty scathing documentary.

In this episode, I really focus on the Influencer Marketing component of the fiasco.

This week, it was announced that Supermodel "influencers" including Bella Hadid, Hailey Bieber, Emily Ratajkowski, Elsa Hosk and Kendall Jenner are going to be subpoenaed (as well as their agencies).

What role did they play in promoting this debacle? Should they have done more due diligence? Where was the disclosure? Will this destroy influencer marketing as we know it (and is that a good thing)?

I'll discuss this and cross-reference a post from Jim Tobin who gave his lessons learned.

Listen direct here or subscribe here.

  continue reading

10 episodes

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