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Elevating Your Content: How to Market to Sophisticated Buyers

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Manage episode 365806813 series 3236280
Content provided by Jereshia Hawk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jereshia Hawk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you stuck in a marketing rut? Here's a question for you: are you using your marketing to differentiate yourself from other coaches or to try to be like them?

If you’re selling a premium offer, you can’t be like everyone else. You’ve got to prove what makes you different and what makes your offer worth someone’s hard-earned cash. How do you do that? I’m so glad you asked.

In this episode of Jereshia Said, I’m breaking down how to elevate your marketing to attract sophisticated buyers who are willing to pay premium prices for your program. Whether you’re new to business or you’re already making six figures and you’re ready to make more, I’m sharing insights for you.

Topics covered in this episode include:

  • Effectively marketing and selling your premium-priced program
  • What market sophistication is
  • How to be seen as an authority in your industry

This episode is basically a free masterclass in sophisticated marketing, so you’re not going to want to miss it.

All show notes are available at jereshiahawk.com!

Resources Mentioned:

Learn More About the 2023 CEO Summit: www.jereshiahawk.com/ceosummit

Do you get Jereshia's weekly Off The Clock email newsletter, sharing exclusive resources and a behind the scenes look at how she's recovering from being a workaholic? Subscribe today! https://jereshiahawk.com/insider
Stay connected and follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

  continue reading

242 episodes

Artwork
iconShare
 
Manage episode 365806813 series 3236280
Content provided by Jereshia Hawk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jereshia Hawk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you stuck in a marketing rut? Here's a question for you: are you using your marketing to differentiate yourself from other coaches or to try to be like them?

If you’re selling a premium offer, you can’t be like everyone else. You’ve got to prove what makes you different and what makes your offer worth someone’s hard-earned cash. How do you do that? I’m so glad you asked.

In this episode of Jereshia Said, I’m breaking down how to elevate your marketing to attract sophisticated buyers who are willing to pay premium prices for your program. Whether you’re new to business or you’re already making six figures and you’re ready to make more, I’m sharing insights for you.

Topics covered in this episode include:

  • Effectively marketing and selling your premium-priced program
  • What market sophistication is
  • How to be seen as an authority in your industry

This episode is basically a free masterclass in sophisticated marketing, so you’re not going to want to miss it.

All show notes are available at jereshiahawk.com!

Resources Mentioned:

Learn More About the 2023 CEO Summit: www.jereshiahawk.com/ceosummit

Do you get Jereshia's weekly Off The Clock email newsletter, sharing exclusive resources and a behind the scenes look at how she's recovering from being a workaholic? Subscribe today! https://jereshiahawk.com/insider
Stay connected and follow Jereshia's journey on Instagram: www.instagram.com/jereshiahawk

  continue reading

242 episodes

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