The Mattress Interview – Q&A

Jobs-to-be-Done Radio

#Tech #Business #Marketing #Innovation #Development #Design #IT Management #Done #The Re-Wired Group #Productivity #Job

10:41

Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations. In this first episode, I’m covering: Why podcast growth matters (and why it’s NOT just about big numbers) The 3 core growth strategies: organic, collaborations, and paid growth What sustainable, realistic growth actually looks like Whether you’re just getting started or looking to scale, this series will give you the tools you need to grow your show strategically. Today's episode is brought to you by Mic Check Society , our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com . Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Time-stamps: Why podcast growth matters (2:09) Three pillars of podcast growth (3:39) Organic growth (3:52) Collaboration and borrowing audiences (4:31) Paid growth opportunities (5:11) What sustainable growth looks like (6:36) Connect with Haylee: instagram.com/hayleegaffin Gaffincreative.com micchecksociety.com Review the Transcript: https://share.descript.com/view/Plzue2YOIAh Hosted on Acast. See acast.com/privacy for more information.…

12 years ago 54:39

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In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn …
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42 episodes

Jobs-to-be-Done Radio

The Mattress Interview – Q&A

Jobs-to-be-Done Radio

145 subscribers

published 12 years ago

MP3•Episode home

42 episodes

#Tech #Business #Marketing #Innovation #Development #Design #IT Management #Done #The Re-Wired Group #Productivity #Job

All episodes

Jobs-to-be-Done Radio

1
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2 1:06:26

6 years ago1:06:26

1:06:26

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More

Jobs-to-be-Done Radio

1
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1 50:11

6 years ago50:11

50:11

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More

Jobs-to-be-Done Radio

1
Adding Jobs-to-be-Done to a Persona-Based Product Development Process 39:01

8 years ago39:01

39:01

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

Jobs-to-be-Done Radio

1
Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio 46:02

10 years ago46:02

46:02

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More

Jobs-to-be-Done Radio

1
Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment 52:10

10 years ago52:10

52:10

When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More

Jobs-to-be-Done Radio

1
Jobs-to-be-Done Radio: Examining Price and Value with JTBD 41:25

11 years ago41:25

41:25

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More

Jobs-to-be-Done Radio

1
Ash Maurya on Jobs-to-be-Done and Running Lean 44:58

11 years ago44:58

44:58

On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … Read More

Jobs-to-be-Done Radio

1
Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio 45:23

11 years ago45:23

45:23

It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More

Jobs-to-be-Done Radio

1
JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio 1:00:51

11 years ago1:00:51

1:00:51

“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty. In the internet world he would wait four weeks and then email everyone who has ever been at … Read More

Jobs-to-be-Done Radio

1
Alan Klement on Designing Around Jobs-to-be-Done 48:59

11 years ago48:59

48:59

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … Read More

Jobs-to-be-Done Radio

1
Streema Co-Founder Martin Siniawski on JTBD Radio 38:09

11 years ago38:09

38:09

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks … Read More

Jobs-to-be-Done Radio

1
Dave and Brenna from MeetUp on JTBD Radio 43:49

11 years ago43:49

43:49

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice. They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go … Read More

Jobs-to-be-Done Radio

1
Jobs-to-be-Done Interview: Buying a Smartphone 1:20:14

12 years ago1:20:14

1:20:14

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from. Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and … Read More

Jobs-to-be-Done Radio

1
Forces Friday: Habit of the Present 28:41

12 years ago28:41

28:41

Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using … Read More

Jobs-to-be-Done Radio

1
Applying JTBD to a Product Like Spotify – Amrita Chandra on JTBD Radio 40:39

12 years ago40:39