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Deinfluencing: How do we Overcome Overconsumption?
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Content provided by Jade Lombardo, Riley Brubaker, Abigail Hakas, and Ireland Kennedy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jade Lombardo, Riley Brubaker, Abigail Hakas, and Ireland Kennedy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Keep it Controversial podcast, hosts Abigail Hakas and Jade Lombardo explore the impact of influencers on consumer behavior, primarily through overconsumption and microtrends. Reflecting on the rising trends of de-influencing and dupe culture, they attempt to unravel what ethical consumption truly entails in the age of online abundance.
Make sure to follow Keep it Controversial so you never miss an episode, and stay tuned for new releases every other week. Check out our Instagram @keepitcontroversialpodcast for more behind-the-scenes content.
Our research for this episode was compiled from the following articles:
Influencer Marketing: https://harvardpolitics.com/the-influencer-revolution/
https://www.prsa.org/article/the-power-of-influencer-marketing
https://influencermarketinghub.com/influencer-marketing-statistics/
https://www.vox.com/recode/23197348/tiktok-ad-sponcon-influencers
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
https://www.buzzfeed.com/natashajokic1/mikayla-nogueira-tiktok-mascara
Overconsumption: https://www.teenvogue.com/story/were-getting-disillusioned-by-overconsumption-on-tiktok
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales
Deinfluencers: https://www.theguardian.com/lifeandstyle/2023/feb/22/the-sudden-dawn-of-the-deinfluencer-can-online-superstars-stop-us-shopping
Music by Coma Studios on Pixabay
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